Mr. A. Ramesh

Dr. Thota Haripriya

December 10, 2021

Mr. Sanjiv Srinivasan

December 10, 2021

Published by Admin on December 10, 2021

Research

Research Publications:

Customer Engagement: The Next Frontier for the Marketers.(A peer reiwed international journal) ( published by CIKD ( Canada) Marketing and Branding Research 7(2020) 1-10 Rao, R. S., & Ramesh, A. (2020).
Capturing Emotional Foot Print of Speakers at Convocation Addresses of Select Management Institutions in India Avadhanam Ramesh1*, Padmaja Nalluri2Prabandhan: Indian Journal of Management 12.9 (2019): 23-34. ( SCOPUS INDEXED JOURNAL)
Capturing Pilgrims Mind Space in India: A Study of Sales Promotions at Maha Kumbh Mela Allahabad 2013 & Kumbh Mela Ujjain 2016 Avadhanam Ramesh Purushartha: A Journal of Management Ethics and Spirituality SCOPUS INDEXED Vul.X, No. 1; March-August, 2017 ISSN: 2456-1371 (electronic version)
“Customer preferences for life insurance pulicies : A study using Conjoint analysis” A.Ramesh, Dr S.Sreenivasa Murhty, Dr P.Viajaykumar ANVESHAK ( international Journal of Management) ISSN : 2278-8913 Vul6 NO 1 JANUARY 2017 ( Print), PP 56-65 , ISSN : 2350-0794 ( Online)
“Life insurance pulicy preferences – A study using logit regression, Aweshakar (a peer reviewed journal) Vul XXII Issue I March 2017 ISSN 0974-1119 PP 145-153, A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar
“Consumer invulvement and Perceived risk – An examination in the purchase of life insurance of Life Insurance Corporation of India (LIC)” Journal of Marketing Vistas ISSN 2249-9067 Vul 6 No 2 ,July –December 2016 PP 59- 68, A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar .
Responsible Consumption -. The Next Frontier for Conscientious Organization in IMDR journal of Management Development and Research PUNE, II | MAY,2015. ISSN : 2349-0802
“Crisis Communication and Response Strategies – A Study of Select Brands” in Marketing VISTAS , Vul 3,NO 1,JAN- JUNE 2013 .Institute of Public Enterprise.
“A study on perceived risk in buying 100&150cc Motorcycles using Verbal Protocul Analysis” Pragyaa Journal of Management, ISSN 0975-9603
“A study on attitude towards packaged fruit drinks using factor analysis”- ICFAI Journal Of Consumer Behaviour, VoII, No.4, December,2007

On-Going Research:

1. Customer engagement 2. Social Marketing

Case studies published :

- ALEAP – A leap of faith for women entrepreneurs” selected for publishing in ISB-IVEY global case study competition 2013 and published by IVEY in 2014.

Ref: https://www.iveycases.com/ProductView.aspx?id=64837</span

- Co-authored case study titled “Round Two: Repositioning the Tata Nano” with Prof Sanjit Sengupta, San Francisco State University, USA published in Emerald Emerging Markets case studies collection (2011)

Ref :http://www.emeraldinsight.com/doi/abs/10.1108/20450621111187371

- Color D Earth: Contemporizing Traditional Indian Clay Jewellery Reference no. 517-0221-1 Marketing

Authors: Jayashree Veluthakkal(Vignana Jyothi Institute of Management); Ramesh Avadhanam(Vignana Jyothi Institute of Management) Published in 2017.
Data source: https://www.thecasecentre.org/main/products/view?id=148865

Grandpa Kitchen – Case for Cause-related Marketing published by ET CASES published in May 2020.

Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry published by ET CASES published in June 2020.

Professional Activities

Organized:

MDP

Resource Person for MDP organized by ASCI for senior executives of BOI on Marketing leadership in September 2021
Conducted MDP on rural marketing for senior executives of Sivashakthi in 2014 at VJIM
Conducted MDPs to NCL Seccolar Ltd, (customized, and open) in the areas of Personal Selling.
Conducted Program on Customer Relationship Management for BHEL executives.
The marketing program for puttapaka handloom weavers, organized by Crafts Council of Andhrapradesh, (CCAP)

Attended:

Online workshops attended:

Attended workshop on Branding by IIMB Vistas in September 2021.
ET MASTERCLASS on Branding and Advertising on 10/12/20.
Ogilvy workshop on ‘Sherlock Holmes and Advertising’ held online at IIM Bangalore’s VISTA 2020 on 31st October 2020
saltandsambar workshop on ‘Business Storyboarding’ held online at IIM Bangalore’s VISTA 2020 on 31st October 2020.
Karthik Srinivasan’s workshop on ‘Personal Branding’ held online at IIM Bangalore’s VISTA 2020 on 1st November 2020

FDP

Attended case writing workshop at prestigious Indian School of Business (ISB) in 2012.
Pedagogy in Management at Indian Institute of Management Kozhikode, (IIMK) (August 29- September 02, 2003)
Marketing Academicians by IIMK (June 27- July 2, 2005)
New Pedagogy Tools in Marketing by TAPAI, Manipal November 17-21, 2005
Foundation course in Strategic Management by IIM, Bangalore.(18-23, December 2006)
Data Analysis for Management Research by IIMK (May 19-24,2008)

Awards & Recognitions

Awards and Recognitions:

ALEAP – A leap of faith for women entrepreneurs” selected for publishing in ISB-IVEY global case study competition 2013 and published by IVEY in 2014.

Other Achievement

Any Other Information:

SLET A.P State level for Lectureship (1999) (accredited by UGC)

Certifications (SWAYAM – Offered by IIMB)

Entrepreneurship: Do your Venture (ONLINE) with 70.5% 17/5/21.
Introduction to Marketing (Proctored exam held on 10/11/19 (78%)
Brand Management (Proctored exam held on 9/11/19 (84%)
Customer Relationship Management (Proctored exam held on (9/11/19) (78.58%)

Memberships

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