Research Publications:

• Customer Engagement: The Next Frontier for the Marketers.(A peer reiwed international journal) ( published by CIKD ( Canada) Marketing and Branding Research 7(2020) 1-10  Rao, R. S., & Ramesh, A. (2020).
• Capturing Emotional Foot Print of Speakers at Convocation Addresses of Select Management Institutions in India Avadhanam Ramesh1*, Padmaja Nalluri2Prabandhan: Indian Journal of Management 12.9 (2019): 23-34. ( SCOPUS INDEXED JOURNAL)
• Capturing Pilgrims Mind Space in India: A Study of Sales Promotions at Maha Kumbh Mela Allahabad 2013 & Kumbh Mela Ujjain 2016  Avadhanam Ramesh Purushartha: A Journal of Management Ethics and Spirituality SCOPUS INDEXED Vul.X, No. 1; March-August, 2017 ISSN: 2456-1371 (electronic version)
• “Customer preferences for life insurance pulicies : A study using Conjoint  analysis”   A.Ramesh, Dr S.Sreenivasa Murhty, Dr P.Viajaykumar    ANVESHAK ( international Journal of Management) ISSN : 2278-8913  Vul6 NO 1 JANUARY 2017 ( Print), PP 56-65 , ISSN : 2350-0794 ( Online)
• “Life insurance pulicy preferences – A study using logit regression, Aweshakar  (a peer reviewed journal)   Vul  XXII  Issue I  March 2017  ISSN 0974-1119 PP 145-153, A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar
• “Consumer invulvement and Perceived risk – An examination in the purchase of life insurance of Life Insurance Corporation of India (LIC)”  Journal of Marketing Vistas  ISSN 2249-9067 Vul 6 No 2 ,July –December 2016 PP 59- 68,  A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar .
• Responsible Consumption -. The Next Frontier for Conscientious Organization in  IMDR journal of Management Development and Research PUNE, II | MAY,2015. ISSN : 2349-0802
• “Crisis Communication and Response Strategies – A Study of Select Brands” in Marketing VISTAS , Vul 3,NO 1,JAN- JUNE 2013 .Institute of Public Enterprise.
• “A study on perceived risk in buying 100&150cc Motorcycles using Verbal Protocul Analysis” Pragyaa Journal of Management, ISSN 0975-9603
• “A study on attitude towards packaged fruit drinks using factor analysis”- ICFAI Journal Of Consumer Behaviour, VoII, No.4, December,2007

On-Going Research:

1. Customer engagement 2.  Social Marketing

Case studies published :

• • ALEAP –  A leap of faith for women entrepreneurs” selected for publishing  in ISB-IVEY global case study competition 2013 and published by IVEY in 2014.

Ref: https://www.iveycases.com/ProductView.aspx?id=64837</span

• • Co-authored case study titled “Round Two: Repositioning the Tata Nano” with Prof Sanjit Sengupta, San Francisco State University, USA published in Emerald Emerging Markets case studies collection (2011)

Ref :http://www.emeraldinsight.com/doi/abs/10.1108/20450621111187371

• • Color D Earth: Contemporizing Traditional Indian Clay Jewellery  Reference no. 517-0221-1 Marketing

Authors: Jayashree Veluthakkal(Vignana Jyothi Institute of Management); Ramesh Avadhanam(Vignana Jyothi Institute of Management)  Published in 2017.
Data source: https://www.thecasecentre.org/main/products/view?id=148865

• Grandpa Kitchen –  Case for Cause-related Marketing published by ET CASES published in May 2020.

• Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry published  by ET CASES published in June 2020.