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  • Mr. A. Ramesh
Dr. Thota Haripriya
December 10, 2021
Mr. Sanjiv Srinivasan
December 10, 2021
Published by Admin on December 10, 2021
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  • Marketing
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Mr. A. Ramesh

Designation: Sr. Assistant Professor
Qualification: BE, MBA
Experience:

  • Industry:2 years
  • Academic: 24 years

Email: a.ramesh@vjim.edu.in

  • Research
  • Professional Activities
  • Awards & Recognitions
  • Other Achievement
  • Memberships

Research

Research Publications:

  • Customer Engagement: The Next Frontier for the Marketers.(A peer reiwed international journal) ( published by CIKD ( Canada) Marketing and Branding Research 7(2020) 1-10  Rao, R. S., & Ramesh, A. (2020).
  • Capturing Emotional Foot Print of Speakers at Convocation Addresses of Select Management Institutions in India Avadhanam Ramesh1*, Padmaja Nalluri2Prabandhan: Indian Journal of Management 12.9 (2019): 23-34. ( SCOPUS INDEXED JOURNAL)
  • Capturing Pilgrims Mind Space in India: A Study of Sales Promotions at Maha Kumbh Mela Allahabad 2013 & Kumbh Mela Ujjain 2016  Avadhanam Ramesh Purushartha: A Journal of Management Ethics and Spirituality SCOPUS INDEXED Vul.X, No. 1; March-August, 2017 ISSN: 2456-1371 (electronic version)
  • “Customer preferences for life insurance pulicies : A study using Conjoint  analysis”   A.Ramesh, Dr S.Sreenivasa Murhty, Dr P.Viajaykumar    ANVESHAK ( international Journal of Management) ISSN : 2278-8913  Vul6 NO 1 JANUARY 2017 ( Print), PP 56-65 , ISSN : 2350-0794 ( Online)
  • “Life insurance pulicy preferences – A study using logit regression, Aweshakar  (a peer reviewed journal)   Vul  XXII  Issue I  March 2017  ISSN 0974-1119 PP 145-153, A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar
  • “Consumer invulvement and Perceived risk – An examination in the purchase of life insurance of Life Insurance Corporation of India (LIC)”  Journal of Marketing Vistas  ISSN 2249-9067 Vul 6 No 2 ,July –December 2016 PP 59- 68,  A.Ramesh, Dr S.Sreenivasa Murthy, Dr P.Viajaykumar .
  • Responsible Consumption -. The Next Frontier for Conscientious Organization in  IMDR journal of Management Development and Research PUNE, II | MAY,2015. ISSN : 2349-0802
  • “Crisis Communication and Response Strategies – A Study of Select Brands” in Marketing VISTAS , Vul 3,NO 1,JAN- JUNE 2013 .Institute of Public Enterprise.
  • “A study on perceived risk in buying 100&150cc Motorcycles using Verbal Protocul Analysis” Pragyaa Journal of Management, ISSN 0975-9603
  • “A study on attitude towards packaged fruit drinks using factor analysis”- ICFAI Journal Of Consumer Behaviour, VoII, No.4, December,2007

On-Going Research:

1. Customer engagement 2.  Social Marketing

Case studies published :

    • ALEAP –  A leap of faith for women entrepreneurs” selected for publishing  in ISB-IVEY global case study competition 2013 and published by IVEY in 2014.

Ref: https://www.iveycases.com/ProductView.aspx?id=64837</span

    • Co-authored case study titled “Round Two: Repositioning the Tata Nano” with Prof Sanjit Sengupta, San Francisco State University, USA published in Emerald Emerging Markets case studies collection (2011)

Ref :http://www.emeraldinsight.com/doi/abs/10.1108/20450621111187371

    • Color D Earth: Contemporizing Traditional Indian Clay Jewellery  Reference no. 517-0221-1 Marketing

Authors: Jayashree Veluthakkal(Vignana Jyothi Institute of Management); Ramesh Avadhanam(Vignana Jyothi Institute of Management)  Published in 2017.
Data source: https://www.thecasecentre.org/main/products/view?id=148865

  • Grandpa Kitchen –  Case for Cause-related Marketing published by ET CASES published in May 2020.
  • Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry published  by ET CASES published in June 2020.

Professional Activities

Organized:

MDP

  • Resource Person for MDP  organized by ASCI for senior executives of BOI on Marketing leadership in September 2021
  • Conducted MDP on rural marketing for senior executives of Sivashakthi in 2014 at VJIM
  • Conducted MDPs to NCL Seccolar Ltd, (customized, and open) in the areas of Personal Selling.
  • Conducted Program on Customer Relationship Management for BHEL executives.
  • The marketing program for puttapaka handloom weavers, organized by Crafts Council of Andhrapradesh, (CCAP)

 Attended:

Online workshops attended:

  • Attended workshop on Branding by IIMB Vistas in September 2021.
  • ET MASTERCLASS on Branding and Advertising on 10/12/20.
  • Ogilvy workshop on ‘Sherlock Holmes and Advertising’ held online at IIM Bangalore’s VISTA 2020 on 31st October 2020
  • saltandsambar workshop on ‘Business Storyboarding’ held online at IIM Bangalore’s VISTA 2020 on 31st October 2020.
  • Karthik Srinivasan’s workshop on ‘Personal Branding’ held online at IIM Bangalore’s VISTA 2020 on 1st November 2020

FDP

  • Attended case writing workshop at prestigious Indian School of Business (ISB) in 2012.
  • Pedagogy in Management at Indian Institute of Management Kozhikode, (IIMK) (August 29- September 02, 2003)
  • Marketing Academicians by IIMK (June 27- July 2, 2005)
  •   New Pedagogy Tools in Marketing by TAPAI, Manipal November 17-21, 2005
  • Foundation course in Strategic Management by IIM, Bangalore.(18-23, December 2006)
  • Data Analysis for Management Research by IIMK (May 19-24,2008)

Awards & Recognitions

Awards and Recognitions:

  • ALEAP – A leap of faith for women entrepreneurs” selected for publishing in ISB-IVEY global case study competition 2013 and published by IVEY in 2014.

Other Achievement

Any Other Information:

 SLET A.P State level for Lectureship (1999) (accredited by UGC)

Certifications (SWAYAM – Offered by IIMB)

  • Entrepreneurship: Do your Venture (ONLINE) with 70.5% 17/5/21.
  • Introduction to Marketing (Proctored exam held on 10/11/19 (78%)
  • Brand Management (Proctored exam held on 9/11/19 (84%)
  • Customer Relationship Management (Proctored exam held on (9/11/19) (78.58%)

Memberships

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