Dr.BHAVANAM AMARNATH REDDY is working as an Assistant Professor, Department of FINANCE & MARKETING, VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (VJIM), a Premium Business School, Hyderabad, Telangana, India. In his 16 years of teaching and research experience, he has authored 6 Textbooks, published 31 patents, 82 National & International Paper Publications, presented papers in 34 International Conferences, Participated in more than 62 FDPs, 91 Webinars, Workshops, Refresher courses and has 24 Coursera Certifications, Won 6 International Awards, life-time member in 6 International associations. Reviewer & Editor for 12 International Journals.