Understanding what companies want and navigating the interview process was the element that helped propel the summer internship programme of K. Deekshitha Reddy, who made the perfect landing with Epson India.

The invaluable insights offered by Vignana Jyothi Institute of Management’s (VJIM) faculty played an important role of Reddy’s move into the sales and marketing sphere.

“VJIM’s faculty members are excellent in ensuring we are aware of what companies would expect from applicants and how to best prepare for it,” said Reddy.

Reddy wanted to expand her career prospects through new roles and experiences, and getting placed at Epson India appealed to her in a special way. “My internship as a sales and marketing representative enabled me to build deep relationships with employees and customers, and develop immense technical know-how. Epson put great emphasis on on-site and practical experience, which I found was important,” added Reddy.

Back at her busy Epson office, Reddy says she will always be grateful to her cohort, who came from across the country and are now good friends who she speaks with regularly. In her role at Epson, Reddy was involved with the sales and marketing department for generating leads, providing product demos, and end-to-end marketing activities. The role also involved using communication, analytical, and people management skills, and Reddy has been able to leverage her knowledge from the classroom.

Reddy said her PGDM experience has been much more than the theoretical subjects and aspiring students should embrace all that is on offer, especially the summer internship programme, workshops, annual events, and career development sessions. “All of these elements have helped me prosper and have contributed to my skills in the new role as an intern,” said Reddy.

Reddy credits VJIM and its faculty for giving her the confidence to perform at the highest level. During her summer internship, Reddy was also recognized for contributing towards conducting promotional activities and designing advertising strategies for creating customer awareness. “Epson, to a great extent, has helped me fulfil my short-term goal, and I’m happy with the path I’m on,” added Reddy.

The holistic nature of VJIM’s PGDM has left a lasting impression on Reddy, charting her new direction.