Research Papers

1. Sustainable growth towards achieving a cashless ecosystem and a surge in volume of digital payment users, Asian Economic and Financial Review, 2025, Scopus.
2. A Study on Rashtriya Ispat Nigam Ltd. Privatization and its Impact in Andhra Pradesh India, AIP Conference Proceedings, 2023, 2821(1), 040040. Scopus.
3. A Study on Disney’s Performance  After  the  21st  Fox  Acquisition,  AIP  Conference Proceedings, 2023, 2821(1), 040041. Scopus.
4. Pre post COVID  19  effects  on  banking  sector:  Benefits  and  challenges  to  the common man. Linguistica Antverpiensia, New Series – Themes in Translation Studies, Volume 2021, Issue 1, Pages 3492 – 3501. Scopus.
5. Does English Language affect Digital money usage – An empirical Study, Indian Journal of Economics and Business Vol. 21 No. 2, April, 2022, ISSN No: 0972-5784.
6. Client companies’ perception towards credit risk of private sector banks with reference to ICICI, HDFC, Axis bank, IDBI, and Yes bank, Indian Journal of finance and banking, Volume 9, No 1, 2021, 2574-609X, ABDC.
7. An empirical study on impact of Credit Rating on Credit Risk of Banks: a Literature Review, Indian journal of finance and Banking, Vol 7, No 1, 2021, Vol 7, No 1, 2021, ABDC.
8. A Study on The Significant Impact of Online Video Marketing on Business Expansion, Natural Volatiles & essential oils, Vol: 8, Issue: 5,2021, E – I S S N :   2 1 4 8 – 9 6 3 7 .
9. A Study on the role of Fin-tech in Banking Services: Opportunities and Challenges, Vol. 7. Issue 4. 2020. ISSN 2394-5125. Scopus.
10. Perception and satisfaction toward mutual fund investors in Andhra Pradesh, International Journal of Recent Technology and Engineering, 2019, 8(2 Special Issue 6), pp. 542–544. Scopus.
11. NPAs in Indian scheduled commercial banks:  Origination and impact on economy, International Journal of Recent Technology  and  Engineering, 2019, 8(2  Special  Issue 6), pp. 538–541. Scopus.
12. A cost perspective of shift to digital banking in India Journal of Advanced Research in Dynamical and Control Systems, 2018, 10(8 Special Issue), pp. 142–145. Scopus.
13. A study on investors analysis towards mutual fund with reference to  Anantapuramu District of Andhra Pradesh, Journal of Advanced Research in Dynamical and Control Systems, 2018, 10(8 Special Issue), pp. 124–129. Scopus.
14. India’s macroeconomic challenges for achieving all round development during  pre  & post-global 2008 crisis (revised – July, 2017) International Journal of Applied Business and Economic Research, 2017, 15(22), pp. 323–350 Scopus.
15. Trends in non-performing assets: A bird’s eye view on asset quality of Andhra bank, Journal of Advanced Research in Dynamical and Control Systems, 2017, 9(Special Issue 18), pp. 3192–3203. Scopus.
16. Empirical evaluation of non-performing assets:  A study on PACs, SCARDBs and PCARDBs, Journal of Advanced Research in Dynamical and Control Systems, 2017, 9(Special Issue 18), pp. 3204–3218. Scopus.
17. ” Did economic reforms in India make positive impact on inclusive growth and sustainable development? – an analytical perspective”, Vol. 13(3), 2016: 999-1018ISSN: 0972-9380. Scopus.
18. A study on  the  behaviour  of  micro  life  insurance  policy  holder’s  with  reference  to Kurnool  of  Andhra  Pradesh,  IJAFMP,  ISSN  (Print):2279-0896,  (Online):2279-090X, January-March 2016.
19. Presented paper entitled Role of Entrepreneurship in Rural Marketing in the national seminar held during 19-20 March, 2015.
20. Presented a paper titled Telangana Banking Industry on the path towards Progress in the national seminar on Business Dynamics – A Paradigm Shift in Policies for Sustainability held on 31st October 2015.
21. How Fiscal and Monetary Policy have Addressed Macroeconomic Challenges Post 1991 Economic Reforms in India? AIJBSR ISSN: 0975-749x, Vol. 7, Issue. 2 November 2015.
22. ICT Revolution in Banking – A Strategy of Financial Inclusion, Advances in Economics and Business Management,  P-ISSN: 2394-1545,  e-ISSN:  2394-1553,  Vol.2  (12),  PP, 1142, September 2015.
23. An Empirical Analysis on Asset Quality of Indian Banking Industry – Non-performing Assets to Advances, Journal of Accounting and Marketing, Vol 5(1), ISSN: 2168-9601, 2016.
24. Economic Status and Employment of Transgender: A reality far from truth, International Journal of Organizational Behaviour and Management Perspectives, ISSN: 2279-0950, Online: 2279-0969, Vol. 4(1), March 2015.
25. Role of Entrepreneurship in Rural Marketing, International Journal of Commerce, ISSN: 2394-9597, January 2015.
26. Financing Methods and Risks-Impact of Risk on the Selection of Financing methods in Power Projects: A Study of Indian Power Sector, IJABER, 2015. Scopus.
27. A Study on Capital Structure Strategies and Its Effect on Sustainable Corporate Growth, Asian Journal of Management, ISSN: 0976-495X, Online: 2321-5763, Vol.6 (2), April 2015.
28. A Study on Indian Business Relations with South Asian Countries, International Journal of Research and Business Innovation, Vol. 2(3), ISSN: 2321-5615, July 2014.

Research Guidance (PhD) & Awards

1. Scholar 1: Dr. Sunil B Kapadia – Impact Analysis of 1991 Economic Reforms on Inclusive Growth and All-round Development in India”, 2020.
2. Scholar 2: Dr. Ch. Srisai – Management of Non-Performing Assets: Its Trends and Impact on Profitability of Select Public Sector Banks” August 2020.
3. Scholar 3: Dr. P. Ratna Raju – A Study on Investors Analysis Towards Mutual Fund in India with Reference to Rayalaseema Region of Andhra Pradesh”, August 2020.
4. Scholar 4: Dr. G. Sunitha – Impact of rating Factors on Credit Risk of Select Public Sector Banks – Special reference to SBI, PNB, UBI, BOB & BOI, December, 2022
5. Scholar 5: Dr. Aparajitha – Quality of work life of corporate employees at TSRTC, Bus Bhavan, Hyderabad, Telangana- K L E F – December 2023

Sponsored Capacity Building Program

ICSSR Sponsored two weeks Capacity Building Program in Training and Capacity Building (TCB) Scheme.

Title: Digital and Social Media Marketing.    Project Value: Rs. 8, 00,000 (Eight Lakhs)

Status: Completed 

Seminars/conferences Attended

1. Attended two day National Virtual conference on “Innovative mechanisms & standards for Assuring Quality in Higher Education Institutions (IAQHEI)” jointly organized Internal Quality Assurance Cell & Academic Staff College On 29th – 30th January, 2021.
2. Attended two day National conference on Innovative Mechanism and Standards for Assuring Quality in HEIs on 6^th and 7^th March 2020.
3. Participated in one day National Seminar on Issues and Challenges in VUCA World held on 23^rd March 2019.
4. Participated in Placement Training Programme conducted Organized by Placement Department, Osmania University, Hyderabad on Feb, 2019 at ICBM – School of Business Excellence.
5. Participated in International conference on Recent Trends in Engineering, Material, Management organized by SBIT, Khammam organised from 25^th to 27^th 2018.
6. Participated in National Seminar on Business Dynamics – A Paradigm Shift in Policies for Sustainability organized by St, Mary”s College, Hyderabad held on 31^st October 2015.
7. Participated and successfully completed the two weeks Staff Development Programme on “World Class Manufacturing” Sponsored by AICTE for the Faculty Members of Technical and Management Institutes on December 12- 24, 2011, conducted by Institute of Public Enterprise (IPE), Hyderabad.
8. Participated and successfully completed the two weeks Faculty Development Programme on “Improving Academic Performance in Professional Institutions” Conducted by C. M. Institute of Management and St. Martin’s PG College of Technology on February 14, 2009.

Workshops Attended

1. Participated in one day workshop on Effective Time Management and Productivity on 10^th September 2018 at KLEF.
2. Participated the training of trainer’s workshop on UGC Faculty Induction Program organized by CoESME at IISER Pune from 27^th to 29^th, March 2019.
3. Participated in International faculty development program on Strategic edge – Stanford Way, conducted by K L University in collaboration with Stanford University on 5^th January 2017.
4. Participated in two day ICSSR National Seminar on Fourth Industrial Revolution –       Impact on business conducted by P.B. Siddartha College of Arts and Science, Vijayawada on 2^7th and 28^th January 2017.
5. Participated in two day workshop on Digital Marketing, conducted by K L University on 2^nd and 3^rd March, 2017.
6. Participated in two weeks workshop on Business Analytics, conducted by K L University from 6^th to 18^th July, 2017.
7. Participated in three day faculty development program on challenges and trends in management education, conducted by Andhra Layola Institute of Engineering and Technology on 28^th , 29^th and 30^th July 2016.
8. Participated in a two day National Workshop on Intellectual Property Rights and Scholarly Publishing Tools for Quality Research @ K L University on 9^th and 10^th May, 2015.
9. Participated one week course work on Jeevan Vidya (Human Values) held from May 02-07, 2014.
10. Participated  in UGC sponsored two day national work shop on Emerging Trends in Global Business organized by department of international business studies, Nagarjuna University, Guntur on March 29-30, 2014.
11. Participated in two day National Workshop on Scientometric Tools and Techniques for Research Analysis Organized by Central Library with R&D Division, K L University.
12. Participated in one day work shop on Knowledge Management held on 10^th October 2014 at K L University
13. Presented a Paper in UGC Sponsored National Seminar under DSA-III on “Inclusive growth in Agriculture – Measurement and Policy Issues” Organized by Department of Economics, Osmania University, Hyderabad during on March, 2012.
14. Participated in two week AICTE sponsored Staff Development Programme on World Class Manufacturing conducted by IPE, Hyderabad from December 12-24, 2011.

Workshops Organized

1. Conducted workshop on Goods and Services Tax at K L University on 1st March 2019.
2. Conducted workshop on a Workshop on” Quantitative Finance on at K L University on 15th October 2019.

Professional Membership

1. Editorial Advisory Board Member for Mudra: Journal of Finance of Journal Press India, New Delhi.
2.  Permanent member in Centre for Education Growth and Research, New Delhi.
3.  Senior Member in International Society for Research and Development, London, UK.
4.  Member in Hyderabad Management Association, Hyderabad.
5.  Academic Council Member (Ex), K L University, Vaddeswaram.
6. Board of Studies Member (Ex), Department of Business Administration & Department of Arts, K L University, Vaddeswaram.
7. Board of Studies Member, Department of Business Administration, Montessori Mahila Kalasala, Vijayawada.

Awards & Honors

1. Best Teacher Award in KL University
2. Best Teacher Award in MRIM
3. Best Paper by IIM-Kolkata (Decision) in 2012
4. Secured 1st Rank in M. A. (Economics)
5. Stood town and college 1st in B. A. (HEP)
6. Obtained 7 Endowment awards in B. A. (HEP)
7. Received Lion’s Club medal for securing highest marks in Graduation.
8. Obtained State Merit Scholarship in Intermediate.
9. Stood District and college 1st in Intermediate.

Resource Person

1. Resource person at 2^nd NEP National Conference Conducted by Shoolini University in Association with North Star Academy.
2. Resource Person at St Mary’s College, Yousufguda, Hyderabad for the event NEP-2020. A Roadmap for the Future, scheduled on 7, October 2023.
3. Resource Person  at  a  two  day  UGC  sponsored  national  conference  on  Intellectual Property Rights (IPR): Issues and Challenges on 28th February 2020.
4. Resource Person  and  made  presentation  on  the  topic  of  “Best  practices  in  change management& Organization effectiveness through change management” at Three day Training Programme on “Fiscal Policy, Exim Policy and FEMA” on 27th July 2018, at AP HRDI, Bapatla.
5. Resource Person  and  made  presentation  on  the  topic  of  “Best  practices  in  change management& Organization effectiveness through change management” at Three day Training Programme on “Change Management & Communication Skills” on 18th April 2018, at AP HRDI, Bapatla
6. Resource Person and made presentation on the topic “ Preparation of Projects and annual reports” at Three day Training Programme on 8th March, 2018, at AP HRDI, Bapatla.
7. Resource Person and made presentation on the topics of “e-Procurement – a Strategy for Organizational Excellence” at Three day Training Programme on “6th January 2018, at AP HRDI, Bapatla.
8. Given guest  lecturer  at  Aurora  Business  School  (ABS),  Punjagutta,  Hyderabad  on “Emergence  of  Entrepreneurship”  workshop  conducted  by  National  Entrepreneur Network, Bangalore.
9. Given Guest Lecture on “Implementation of Systems, Applications and Products in Data Processing” Conducted by MRGI on July, 2009.