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  • Faculty Business Analytics
  • Dr. R. Srinivasa Rao
Dr. Sheelam Jain
December 10, 2021
Dr. Nityasundar Nanda
December 10, 2021
Published by Admin on December 10, 2021
Categories
  • Business Analytics
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Dr. Ramdeni Srinivasa Rao

Designation: Sr. Asst. Professor

Qualification: M.Sc; M.Phil; Ph.D.

Experience:

  • Industry – NIL
  • Academic – 21 years

Email: Dr.rsrinivasarao@vjim.edu.in

  • Research
  • Professional Activities
  • Other Information
  • Memberships

Research

Research Publications:

  • “Customer Engagement: The Next Frontier for the Marketers” published in Marketing and Branding Research (2020).
  • “Expectations and Perceptions regarding management education: An assessment of students in Bengaluru, India” published in South Asian Journal of Management, Vol. no. 26.2 April – June 2019. (ABDC Journal). ISSN: 0971-5428
  • “Predictors for top ranking management institutions in India” published in aWEshkar Vol. XXIV Issue 1 March 2018.ISSN 0974-1119.
  • “An Analysis of Factors Affecting the Performance of General Insurance Companies in India” published in GAVESANA – Journal of Management in 2018.
  • “The relation between insurance development and economic growth in India” published in Fronteiras: Journal of Social, Technological and Environmental Science, a Scopus indexed journal.vol.6, n.2, August- 2017, p. 383-395. ISSN NO: 2238-8869
  • “Consumer Buying intentions towards Branded Apparel – An Empirical Study in South India” published in Sugyaan, Vol.VIII, Issue 1, Jan-June 2016, ISSN: 0975-4032.
  • “Male or Female! Who is a better manager.? – A study on personality factors of management graduates” published in Journal of The Indian Management Researcher, Vol.1, Issue 2, July –Dec, 2014.
  • “Servant leadership- A comparative study of private and public sector companies”, published in Sumedha Journal of Management, vol.3, No.4, October-December 2014.
  • “Measuring learning curve- An empirical study conducted in a manufacturing company” published in Journal of HR Journal of Management, vol.7, No.1, April- September 2014.
  • “Intellectual Capital: An empirical study of non-profit organizations” published in Journal of Contemporary Research in Management, vol.7, No.1, January 2012-March 2012.
  • “Realizing manufacturing excellence through employee engagement in different subsystems of the organization- a study in manufacturing company” published in HR Journal of Management, vol.4, No.1, April 2011- September 2011

On-Going Research:

  • “Challenges of online learning and its impact on learning effectiveness”. (Data Analysis & Model Building)
  • “Realigning the course on “Contemporary Business Environment for Effective Executive and Management Education” (Completed and yet to send for review)
  • “Motivational factors for choice of an online shopping sites- A correspondence analysis of select popular e commerce sites in South India”. (Completed and yet to send for review)
  • Block based image compression using Polynomial function” (Completed and yet to send for review)>

Professional Activities

Organized:

  • Organized Management Development Program on “Multivariate Data Analysis using R” conducted by VJIM from 25th – 30th October 2021.
  • Organized Faculty Development Program on “Data Analysis for management Research using SPSS” conducted by VJIM from 15th – 17th August 2020.
  • Resource person in Faculty Development Program on “Research Methodology and Data Analytical Tools” conducted by Sreenidhi Institute of Science and Technology under TEQIP in December 2016.
  • Organized Faculty Development Program on “Data Analysis for management Research” conducted by Siva Sivani Institute of Management in March 2014.
  • Resource person in Faculty Development Program on “Data Analysis for management Research using SPSS” conducted by CMR College of Engineering Technology in August 2011.
  • Consultancy for Statistical analysis of medical data at Sunshine Hospitals, Hyderabad.

Attended:

  • Presented a paper titled “Contemporary trends in communication for the financial services marketing” in 1st Annual conference on Behavioural Science in Management, 2021 organized by IIM Ahmedabad during April 09-10, 2021.
  • Presented a paper titled “Customer Engagement: The Next Frontier for the Marketers” in 15th SIMSR Global Marketing Conference-2020 “MarkTech 2.0” during 23rd – 24th January 2020 at Somaiya Vidyavihar Campus, Mumbai.
  • Presented a paper titled “An Analysis of Factors Affecting the Performance of General Insurance in India” in an international conference during 4th -5th January 2019, at Vignana Jyothi Institute of Management, Hyderabad
  • Presented a paper titled “Motivational factors for choice of an online shopping site – A correspondence Analysis” in an international conference during 4th -5th January 2019, at Vignana Jyothi Institute of Management, Hyderabad
  • Presented a paper titled “Predictors for top ranking Management institutions in India – A study using Discriminant analysis based on NIRF ranking data” in 5th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence organized by IIM Ahmedabad during April 08-09, 2017.
  • Presented a paper on Realigning the course on “Contemporary Business Environment” for Effective Executive and Management Education at International Conference on “Digitization of Business & Analytics- A key driver in the paradigm shift” during 11-12, February 2018, Hyderabad.
  • Presented a paper on “Marketing Mix of Smartphones- A Study of Students’ Preference using Conjoint Analysis” at International Conference on “Digitization of business & analytics- A key driver in the paradigm shift” during 11-12, February 2018, Hyderabad.
  • Presented a paper on “Consumer buying intention towards branded apparel- An empirical study in South India”, at International Conference on Big Data Analytics during 11-12, February 2016, Hyderabad.
  • Presented a paper on “Image Compression using Polynomial Fitting” in National Conference on “Recent Advances in Statistics” organized by Dept. of Statistics, Osmania University, Hyderabad, February 2014.
  • Presented a paper on “Size and power of goodness of fit tests for logistic regression model with missing interaction terms” in 3rd international conference on Applied Econometrics at IBS, Hyderabad December 2011.
  • Presented a paper “Levels of employee engagement in different sub systems of the organization- A study in manufacturing company” at Gayatri Vidya Parishad College in August 2010. 
  • Presented a paper on “Determinants of user acceptance of mobile banking in India- An empirical study” in an international conference at K.J.Somaiya Institute of Management studies and Research in January 2010.
  • Attended Faculty Development Program on “Data Analysis, Visualization, and Manipulation using R” organized by Pondicherry Research Enthusiasts Forum, Pondicherry during 12th  – 13th  September 2020.
  • Attended a national workshop “Econometric Tools for Business Research” organized by School of Management, Pondicherry University from 25th June 2019 to 1st July 2019.
  • Attended a national workshop “Applied Data Science and Business Analytics using R and Python” organized by School of Management Studies, NIT Calicut during 20th -25th November 2018
  • Attended Faculty Development Program on “Machine Learning with Business Applications”  from 21st May 2018 to 25th May, 2018, organized by IIM-Bangalore & Analytics Society of India, Bangalore.
  • Faculty Development Programme on “Case writing, Teaching & Research” organized by Xavier Institute of Management & Entrepreneurship, Bangalore in October, 2015. 
  • Faculty Development Programme on” Basic Econometrics for Management Research” organized by IIM, Kozhikode in October 2009.
  • Faculty Development Programme on” Methodology for Management Research” organized by IIM, Kozhikode in November 2008.
  • Faculty Development Programme on “Aptitude” conducted by IEG-JKC in February 2008.
  • Faculty Development Programme at Kakatiya University, Warangal on “Emerging Trends in mathematics”, January 2007.
  • Workshop on “Research methodology for Management and statistical analysis using PASW” organized by ITM Universe, Gwalior in August 2010.
  • An international workshop on “Applied Multivariate Data analysis” conducted by Dept of statistics (O.U) & C.R. Rao Institute of MSCS at Hyderabad, January 2008.

 

Other Information

  • Online certification course titled “Business Analytics & Data Mining Models” from IIT Roorkee (2017).
  • Online certification course titled “Marketing Analytics: Pricing Strategies and Price Analytics from Udemy, May 2020.
  • Online certification course titled “Marketing Customer Analytics, Segmentation and Targeting from Udemy, September 2020.
  • Author of core course on “Design of experiments” for Dr. B R Ambedkar Open University.
  • Author of core course on “Theory of Estimation” for Dr. B R Ambedkar Open University

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