Dr. Rakesh Kumar Patra
Designation: Asso. Professor
Qualification: M.B.A, Ph.D
Experience: 18 Years
- Industry – 5 Years
- Academic – 13 Years
Email: dr.rakeshkumarp@vjim.edu.in
Designation: Asso. Professor
Qualification: M.B.A, Ph.D
Experience: 18 Years
Email: dr.rakeshkumarp@vjim.edu.in
Patra ( 2022), “ Case Analysis: Devastated but Determined—The Story of a Tribal Area Women Entrepreneur. Vision- The journal of Business Prospective Vol . 26 (1), ISSN: 0972-2629 ( Scopus,WOS,ABDC,ABS)
R.K.Patra(2021), “An Empirical Study on the Customer Adoption of Online shopping in India”. Design Engineering. Vol 2021( 8) ISSN : 0011-9342 .(Scopus)
R.Patra,S.Prakash,S.Supriya & A.Netha ( 2021), “ Display Advertising & Its Impact on Impulsive Buying Behavior”. International Journal of Mechanical Engineering. E-ISSN: 0974-5823. (Scopus)
R.K.Patra, B.Barik & S.Kumar ( 2018),” Proliferation of Digitalization in Retail Sector- A Review in Indian Context”, Review of Business & Technology Research, Vol 15 (1) , ISSN -1941-9406
R.K.Patra (2015) , “E-Governance in India: An Initiative to Make Digital Excellence”, E-Governance And Financial Management. ISBN- 81-7406-109-7
“A Study of Customer Adoption of Digital Payment Gateway in India with Specific reference to Online Buyers” at International Conference on Banking, Finance & Business, Muscat, Oman on 24th April 2019.
“A Study on the Perception Towards Use of Mobile Wallet For Online Shopping- A specific Reference to Management Students in Raigarh City”at International Conference on Sustainable Management organized by IIM, Kashipur on 25th May 2018.
Apart from teaching, Dr. Patra involved in training and consultancy activities with few companies in digital transformation.
Dr. Patra has completed Executive Certification Program in Digital Marketing & Analytics from Indian School of Business, Hyderabad. He is also completed digital marketing certification from Google , USA .