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  • Dr. Akuthota Sankar Rao
Dr. Suresh Chandra Ch
Dr. Suresh Chandra Ch 
May 5, 2026
Published by vjim on May 7, 2026
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Dr. Akuthota Sankar Rao
Dr. Akuthota Sankar Rao

Dr. Akuthota Sankar Rao

Designation: Asst. Professor

Qualification:  B.Tech, MBA, Ex-MDP, Ph.D.

Experience: 

Academics – 3 Years

Industry – 3 years

Email: dr.akuthotasankarrao@vjim.edu.in

DOJ : 15/04/2026

  • Research
  • Professional Activities
  • Awards & Recognition
  • Memberships
  • Other Information

Research

  • Rao, A.S & Saur,D (2026), “A Meta-Analytic Review of Service Recovery: Developing a Comprehensive Stimulus–Organism–Response (S–O–R) Model”, International Journal of Quality Service Sciences. (B & Q2)
  • Rao, A. S., Suar, D., & Sahoo, B. K. (2026). Effects of employee competency on customer loyalty via justice perception and customer affection in Indian banks: do gender and failure severity moderate such relations?. The TQM Journal, 38(1), 175-196. (B & Q1).
  • Suryanarayana, K.S., Kandi, V.P., Pavani, G., Rao, A.S., Rout, S., & Krishna, T.S.R. (2024). “Artificial Intelligence Enhanced Digital Learning for the Sustainability of Education Management System.”, The Journal of High Technology Management Research, 35 (2), 100495 (C & Q2).
  • P., Rao.A.L., & Rao, A.S. (2024), “Assessing the impact of ESG scores on market performance in polluting companies: a post-COVID-19 analysis”, Discover Sustainability, 5(2) (C & Q2).
  • Rao, A.S., Suar, D., & Sahoo. B. K., (2023), “Three decades of service recovery research: Abibliometric review”, International Journal of Services and Operations Management, (C & Q4).
  • Kumar, D. S., Rao, A. S., Kumar, N. M., Jeebaratnam, N., Chakravarthi, M. K., & Latha, S. B. (2023). A stochastic process of software fault detection and correction for business operations. The Journal of High Technology Management Research, 34(2), 100463 (C & Q2).

Scopus Indexed Conference Proceedings

  • Rao, A. S., Vakamullu, V., Mishra, M., & Suar, D. (2022, July). The Impact of Perceived Justice and Customer Trust on Customer Loyalty. In International Conference on Computers, Management & Mathematical Sciences(pp. 195-205). Cham: Springer International Publishing.
  • Rao, A. S., & Suar, D. (2023). Service recovery: past, present, and future. In International Conference on Computers, Management & Mathematical Sciences(pp. 329-336). Springer, Cham: Springer International Publishing.

Professional Activities

Awards & Recognition

Memberships

  • Life membership in Teaching and Education Research association from 2019.
  • Life membership in Social Science and Humanities Research Association (SSHRA) from 2019.
  • Life membership in Scientific and Technical Research Association (STRA) from 2019
  • Life membership in Indian Academic Researchers’ Association from 2020
  • Annual Membership in Academy of Indian Marketing- American Marketing Association (AIM-AMA)-2019.

Other Information

I am Dr. Akuthota Sankar Rao, Assistant Professor of Marketing at VJIM-Hyderabad, with a Ph.D. My research focuses on service recovery using meta-analysis, SEM, and longitudinal modeling. I have publications in Q1/Q2 journals and teach subjects such as consumer behavior, ales and distribution management, services marketing, and marketing analytics. I also bring industry experience from Reliance AJIO, which helps me connect theory with practice.

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