PGDM (General)

PGDM (General)

PGDM curriculum is designed in line with peer B-Schools and reviewed annually for relevance in consultation with industry, academia and alumni. Pre-term and orientation courses are structured to bring the students with diverse academic backgrounds at par.

The main thrust of the curriculum is designed to make the students industry ready by inculcating in them an ability to learn from real life situations. The course curriculum is designed to foster strong conceptual orientation on the basis of various Management disciplines; a positive attitude with sound business ethics to make the students excel both personally and professionally.

Pre-term Courses:
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The Curriculum starts with pre-term courses. The objective of pre-term courses is to provide an orientation to students in subjects that are unfamiliar to them. The objective is to level out heterogeneity of the learning levels of the students. It brings the students from various backgrounds at par so as to ensure uniformity of instructions in the main courses. The objectives of conducting the pre-term ourses are:

Objectives

  1. To provide orientation in subjects that are unfamiliar to the students
  2. To level out heterogeneity of the learning levels of the students
  3. To bring the students of various backgrounds at par
  4. To ensure uniformity of instruction in the main courses

Pre-term courses offered

  1. Accountancy
  2. Mathematics & Statistics
  3. Introduction to Excel
  4. Spoken English
  5. Introduction to Business & Management

Functional Areas:

General Management

Core:

  1. Managerial Economics
  2. Statistics for Managers
  3. Business Laws
  4. Business Research Methods
  5. Strategic Management
  6. Leadership
  7. Global Business Management

Marketing

Core:

  1. Marketing Management

Electives:

  1. Consumer Behaviour
  2. Business to Business Marketing
  3. Sales and Distribution Management
  4. Retail Management
  5. Advertising and Public Relations
  6. Strategic Marketing
  7. Internet Marketing
  8. Services Marketing
  9. Marketing Research
  10. Innovation and New Product Development
  11. International Marketing
  12. Strategic Brand Management
  13. Rural Marketing
  14. Marketing Metrics
  15. Social Marketing

Finance

Core:

  1. Accounting for Managers
  2. Corporate Financial Management

Electives:

  1. Multinational Financial Management
  2. Project Appraisal and Financing
  3. Mergers and Acquisitions
  4. Financial Services
  5. Financial Management of Banks and Insurance Companies
  6. Investment Analysis and Portfolio Management
  7. Enterprise Risk Management
  8. Enterprise Valuation
  9. Fixed Income Securities
  10. Financial Statement Analysis
  11. Financial Modelling with Excel

OB / HR

Core:

  1. Organisational Behaviour
  2. Human Resources Management

Electives:

  1. Learning and Development
  2. Talent Acquisition
  3. Labour Laws
  4. Performance Management Systems
  5. Organisation Development
  6. Employee Relationship Management
  7. Competency Based HRM
  8. Strategic HRM
  9. Compensation Management
  10. Global HRM

Operations

Core:

  1. Operations Management

Electives:

  1. Service Operations Management
  2. Logistics and Supply Chain Management
  3. Project Management
  4. Purchase and Negotiations Management
  5. Lean Management
  6. Total Quality Management
  7. Six Sigma
  8. Operations Research

Business Analytics

Electives:

  1. Introduction to Analytics
  2. Business Analytical Techniques
  3. The Analytical Mindset
  4. Data Mining and Data Warehousing
  5. Advanced Analytical Techniques
  6. Functional Analytics
  7. Unstructured Data and Big Data, Visualisation and Reporting

Self-taught Courses:

Corporate Governance & Corporate Social Responsibilty

Proficiency Enhancement Courses:

Summer Internship Project

Every student will be required to do a summer project for a period of eight weeks after the completion of the third term, but before the commencement of the fourth term. After completion of the project, the student will be required to make an oral presentation before a panel of examiners.

  1. After the oral presentation, the student will be required to submit a written report on the project. Two copies of the report should be submitted to the institute.
  2. The project will be evaluated on the basis of both oral presentation and the written report.

Business Analysis


The institute places great emphasis on experiential learning. Learning in the classroom is supplemented with field based experiential learning, which helps connect theory with practice. A 10-day field work during trimester 3 introduces the student to an organisational or business setting. The student then submits an analysis of his learning from the industry.

Career Vision Schooling


The institute emphasizes on creating and imparting a training programme which enables the students to envision their career. The various modules emphasizes on building self-esteem of the students and prompts them to chart ambitious career goals and start working towards them in a structured manner. It helps in self-development and uses group interventions which concentrates on the nuances of building and nurturing relationships, negotiations, conflict management, protocols and business etiquette.

ET Analysis


To encourage the habit of business newspaper reading and to enable the students to update the latest happenings in business and current affairs, ET is analyzed every day on the previous day’s news/articles.

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