PGDM (General)

PGDM (General)

PGDM Curriculum:

VJIM emphasizes on the essential connection between theoretical learning and professional experience. Theory and experience linkage is reflected in the core curriculum, ensuring that VJIM students always remain one step ahead in the increasingly competitive global environment. Providing exceptional learning opportunities, which is essential for the development of critical and independent thinkers, VJIM curriculum focuses on developing leadership skills and a sense of social responsibility.

The main thrust of the curriculum is designed to make the students industry-ready by inculcating in them an ability to learn from real life situations. The PGDM course curriculum is designed to foster strong conceptual orientation on the basics of various management disciplines; a positive attitude with sound business ethics to make the students excel both personally and professionally.

The orientation programme at VJIM is designed to match VJIM’s vision of developing managers and entrepreneurs who are future ready and socially responsible.

Foundation Courses

All the courses in Trimester I are the foundation courses required to understand basics of Management

Courses Offered

Functional Areas (Core and elective courses*)

*Choose electives for 30 credits from any area

General Management

Core courses:

  1. Introduction to Business and Management
  2. Managerial Economics – I
  3. Managerial Economics – II
  4. Business Laws
  5. Strategic Management
  6. Leadership
  7. Business Ethics
  8. Global Business Management


Core courses:

  1. Marketing Management – I
  2. Marketing Management – II

Elective courses:

  1. Consumer Behaviour
  2. Advertising and Sales Promotion
  3. Sales and Distribution management
  4. Retail Management
  5. Services Marketing
  6. Digital Marketing
  7. Strategic Marketing
  8. Brand Management
  9. Rural Marketing
  10. Marketing Research
  11. B2B marketing
  12. Public Relations and Corporate Communications (1.5 credits)
  13. Marketing Metrics (1.5 credits)
  14. Marketing in Practice (1.5 credits)



  1. Financial Accounting for Managers
  2. Corporate Financial Management
  3. Management Accounting


  1. Financial Statement Analysis
  2. Investment Analysis Portfolio Management
  3. Financial Derivatives
  4. Enterprise Valuation
  5. Financial Modelling Using Excel
  6. Project Appraisal and Financing
  7. Financial Inclusion (1.5 credits)
  8. Finance Lab (1.5 credits)
  9. Financial Services



  1. Organisational Behaviour
  2. Human Resources Management


  1. Talent Acquisition
  2. Learning & Development
  3. Performance Management Systems
  4. Compensation Management
  5. Labour Laws
  6. Competency based HRM
  7. Strategic HRM
  8. Organisational Development & Change Management
  9. Employee Relationship Management
  10. Interpersonal Skills & Counselling at Workplace (1.5 credits)
  11. HR Metrics (1.5 credits)
  12. HR in Practice (1.5 credits)
  13. Global HRM (1.5 credits)
  14. HR Technology



  1. Operations Management
  2. Project Management


  1. Logistics and Supply Chain Management
  2. Service Operations Management
  3. Purchase & Negotiations Management
  4. Total Quality Management
  5. Six Sigma
  6. Lean Management
  7. Operations Research

Statistics& Business Analytics


  1. Statistics for Managers
  2. Business Research Methods
  3. Foundation Course to Business Analytics


  1. Introduction to R (1.5 credits)
  2. Basic Analytical Techniques (1.5 credits)
  3. Databases and Data Warehousing Concepts (3 credits)
  4. Advanced Analytical Techniques (3 credits)
  5. Functional Analytics:
    • Marketing and Retail Analytics (1.5 credits)
    • Financial Analytics (1.5 credits)
    • HR Analytics (1.5 credits)
  6. Big Data Infrastructure and Applications (3 credits)

Self-taught Courses

  1. Corporate Governance & Corporate Social Responsibility

Seminar/workshop based courses

  1. Sector Specific Course
  2. Entrepreneurship

Co-curricular programs

Summer Internship Programme

During the twelve-week summer internship which is done after the third trimester, the student identifies real life managerial issues confronted by the organisations. The student is attached to a project guide from the institute as well as the industry to help him complete the work. Possible solutions to the problems are arrived at and presented to the organization. During the fourth trimester, the student is required to present the report to a panel of evaluators which includes people from academia as well as industry. Both the viva-voce and report are evaluated.

PMCI analysis

The Business Analysis Programme called Product-Market-Company-Industry (PMCI) analysis forms an important component of PGDM Programme at VJIM. Under this programme, students undertake a one-week activity on a product allotted by the institution. The programme carries a weightage of 2 credits.


  • Expose the student to business
  • Help student to understand the concepts learned in the class room being applied
  • Sharpen the writing skills of the student

Career Vision Schooling

This is a well planned and executed career development programme called Career Vision Schooling (CVS) spread over five trimesters which makes the students industry ready by enhancing employability skills. The five different modules are:

  • (i)Personal Competencies
  • (ii)Collaboration
  • (iii)Business Orientation
  • (iv)Employability Training -1
  • (v) Employability Training -2

Industry Visits

The students are given opportunity to visit industries to have experiential learning of business environment. They are encouraged to connect the theoretical concepts learnt with the practices in the industry.

ET analysis

Economic Times News Analysis as a course has been designed to equip the future professionals with the following skills:

  • Insight into contemporary business practices, changes and challenges
  • Holistic understanding of business processes through analysis and discussion of news contents spanning across various disciplines like Economics, Marketing, Finance, Operations etc
  • Enhance vocabulary, business knowledge, market information, general knowledge
  • Ability to understand and correlate class room theory with the business practices

Business simulation

Management Games are simulations where participants are confronted with business issues. They are asked to take management decisions and see the business effect of such decisions, soon thereafter.Participants play to win, and in seeking to win, they imbibe new forms of competitive behaviour that are ideal for today’s highly chaotic business conditions. The competition urges participants to learn willingly, and the in-built interactivity enhances the pace of learning.

The frustration and excitement of managing a company from top downwards ensures that the learning elements are retained with the participants longer.


The institute has subscribed for e-version of Business Line on Campus (BLOC) which enables the students to enrich knowledge on current business news and provides a platform to express their views.

Students' Forum

In addition, it regularly conducts activities consisting of quizzes, JAM sessions, Group Discussion, Current affairs, debates etc., for placement purpose. Students Forum is the regular platform for these activities.

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