Publications

1. 1. Sustainability of Multi-Echelon Supply Chain: Bibliometric and Content Analyses of published papers, South Asian Journal of Management, Vol. 30 (2023), Issue No.5 (ABDC Journal)
   2. Service Robots – An Innovative Sustainability in Rural Banking, Journal of Service Science and Management, 16, 477-500. (Web of Science)
   3. Exploring Consumer Reviews for Men’s Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis, Genetic, Vol. 11 No. 2 (2021), ISSN- 2237-0722 (Web of Science) 
   4. Revenge Tourism: A Response Mechanism of the Traumatic Era, COVID-19, Tourist Destinations and Prospects for Recovery Volume One: A Global Perspective, ISBN 978-3-031-22257-3 (eBook) ,2023, 177-198 (Scopus – Springer Publisher)
   5. Factors of Generation Z’s Excessive Social Media Use and Decreased Face-To-Face Encounters, Journal of Propulsion Technology, Vol. 44 No. 4 (2023)
   6. A study on the opinions of Top Management on Food Safety and Management System, International of Management and Information Technology, Vol 1 (3), 2012. ISSN: 2278-5612, 133.
   7. A Study on consumer perception towards pen, Elixir Marketing Management, ISSN: 2229-712X, 62, 2013
   8. Impact of marketing mix among customers with reference to Khadi Products, International Journal of Research in Engineering & Advanced Technology, Vol 1 (4), 2013, ISSN: 2320-8791
   9. E- Banking Technology and Customer Satisfaction, Intercontinental Journal of Finance Research Review, Vol. 1(5), 2013. ISSN: 2321-0354
   10. A Comparative Study of Factors Influencing Customer Loyalty on After-Sales Service among Different Car Segments in Thanjavur Region, Tamilnadu, Research Journal of Social Science and Management, Vol .6 (6), 15-22, 2016. ISSN: 2251-1571
   11. Product Quality, Price and Brand Image on Customer Loyalty, International Journal of Scientific Research, Vol. 6(3), 540-542, 2017. ISSN: 2277-8179
   12. Measuring Customer Loyalty for After Sales Service of Cars, Vol. 6(8), 2017. ISSN: 2277-8179
   13. Impact of Service Quality on Economy, Premium and Super Premium Car Segments, International Journal of Advanced Information Science and Technology (IJAIST), Vol.6 (6), 2017. ISSN: 2319:2682. 
   14. Impact of Product Quality, Price on Customer Satisfaction and Customer Loyalty in After Sales Service of Car Segments in Tamilnadu, Global Journal for Research Analysis, Vol. 7 (6), 2018. ISSN: 2277-8160
   15. Supply Chain Techno-Umbrella for Supply Chain Resilience, Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era- IGI Global ISBN 9781799895060 (hardcover) | ISBN 9781799895084 (ebook), 2022, 378-400.
   16. Time Study on Service Design and Delivery for Automobile After Sales Service Provider, ISBN: 978-93-90996-58-2, 29-39. Archers and Elevators Publishing House
   17. Comparative Study of Online VS Offline Shopping in Purchase of Electronic Goods, ISBN: 978-93-90996-67-4, 108-111, Archers and Elevators Publishing House. 
   18. Perception and Attitude of Shoppers Towards Shopping at Shopping Malls, ISBN: 978-93-90996-67-4, 108-111.
   19. Assessing Expected Monetary Value (EMV) in a Small – Scale Retail Eatery, ISBN: 978-93-90996-57-5, 22-30.

One Rupee Idli Granny ‘Ms. M Kamalathal’: A Saga of Selfless Service, ISBN: 978-81-957083-0-7, National Case Development Conference, LIBA- CDC-2022, 397-405 (Won a First Prize in the National Level Competition)

1. A pandemic hope: Freddo Café, ISBN: 97810323222667, Building Resilient Organizations, The Taylor & Francis, 262-270. 
2. Fondness for a ‘Good Cuppa’, Case Studies on Management Strategies, Human Resource and Marketing Dimension, BIMTECH, Bloomsbury, ISBN: 978-93-56402-18-8