Tanmoy Bag
Designation: Asst. Professor
Qualification: B.Tech, MBA
Experience:
Industry – 2 years
Email: tanmoy.bag@vjim.edu.in
DOJ : 19/08/2025
Designation: Asst. Professor
Qualification: B.Tech, MBA
Experience:
Industry – 2 years
Email: tanmoy.bag@vjim.edu.in
DOJ : 19/08/2025
1. Choudhary, V., Bag, T., & Mukherjee, S. (2025). Promotion of rural tourism through virtual reality: the impact of content richness on consumer’s perceived value and behavioral intention. Journal of Travel & Tourism Marketing, 42(5), 665–692. https://doi.org/10.1080/10548408.2025.2478102 {ABDC: A}
2. Srivastava, A., Mukherjee, S., Datta, B., & Bag, T. (2025). Conspicuous consumption at the Indian BOP: A boon or bane? Journal of Consumer Marketing, 42(2), 146–158. https://doi.org/10.1108/JCM-10-2023-6370 {ABDC: A}
3. Tanmoy Bag, “Exploring Virtual Reality’s Role in Addressing Cognitive Leisure Constraints: Insights from Indian BOP Tourists, Tourism and Hospitality research [ABDC: B] (Revision submitted)
1. “Bag, T., & Mukherjee, S. (2023, January 22–24). Uncovering realities: Exploring the effectiveness of VR in tourism for the Bottom of the Pyramid. Paper presented at the PAN IIM Conference, Indian Institute of Management Sambalpur, Sambalpur, India.
1. Bag, T., & Mukherjee, S. (2024, December 2–4). Unpacking tourism at BOP: A VR perspective. In Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2024 (University of Tasmania).
2. Choudhary, V., & Bag, T. (2024, December 2–4). Examining rural tourism through the lens of Virtual Reality. In Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2024 (University of Tasmania).