November 12, 2019, Hyderabad | One of the pioneering B-schools that keeps industry and innovation at the core of its PGDM curriculum, Vignana Jyothi Institute of Management (VJIM), Hyderabad, hosted a day-long seminar on November 9th, 2019, on the “Current Trends and Career Opportunities in Marketing” at its campus.

The objective of conducting the seminar was to create awareness about the latest trends in the Marketing world, share different ideas, experiments, research conducted, and experiences drawn by the experts of the industry. The lecture delivered by the finest players of business, Mr Vipul Tiwari – Alumni, VNR VJIET, and Co-Founder and Program Head of “Infinity Research”, Mr Birendra Kumar Jain – Founder of The Gullak Co., and Mr Harsha Vardhan G – Managing Director at Medha Research and Consulting Pvt. ltd., explored how the history of Marketing continues to evolve and transform with a modern outlook in the form of Digital Marketing and the potential career scope for the students in the coming days ahead.

Before introducing the three speakers, the seminar was addressed by Dr. Ch. S. Durga Prasad, Director of Vignana Jyothi Institute of Management, who emphasized on the importance of technology and automation in Marketing and shed light on the constantly-changing business landscape.

Mr. Vipul Tiwar, co-founder and program head of Infinity Reach, led the first session by introducing the concept of Digital Marketing to the students. He highlighted the differences between Traditional and Digital Marketing by stating, “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but no one else knows.”

Founder of The Gullak Co. – Mr. Birendra Kumar Jain took the next turn to speak on the different kinds of Marketing activities and some simple tips to understand those techniques. He further broke the speech down into other categories, mainly to focus on concepts such as self-branding and Marketing strategies implemented in the business world. To help understand the theoretical concepts, Jain presented real-life examples and case studies. The highlight of his speech was an effective slogan, “Seek Discomfort”, used with the purpose of engaging the students.

Thereafter, the second half of the seminar was chaired by Mr. Harsha Vardhan G – a 22 year-experienced strategic business advisor and consultant. In his speech, he elaborated on the different concepts of Marketing, including Conventional Marketing, Personalized Marketing, and Influential Marketing. This was followed by a detailed discussion of specific roles, skills, and responsibilities with regard to different careers in Marketing.

“Such seminars give us the opportunity to interact with some of the finest industry experts and gain information on the changing business landscapes. VJIM has continued to conduct student-centric seminars and workshops on various topics, and we actively look forward to many more similar sessions,” said Divya, student, VJIM, Hyderabad.

Students gathered for a question-and-answer session by the end of the seminar. The event culminated on a positive and informative note for not just the students, but faculty, alumni, and other staff members as well.