The corporate world, post the pandemic, is ramshackle, and they are looking for stability and radical transformation. They need resources who are adaptable and flexible problem solvers.
Many B-schools are adding data analytics and coding to their PGDM curriculum due to the changing corporate and business world needs. AI, Robotics, IoT, and AR/VR impact business operations, Experiential learning is considered the most crucial kind of learning, joining the league of data visualization, digitalization, etc.
The demand for PGDM students is more than ever, as, during their PGDM course, they are taught to tackle instability, be problem solvers and think on their toes. A demand for PGDM exists throughout various businesses. So be it marketing, finance, communication, advertising, etc.
So, let us look at what management students have in store for them in 2023 – The most significant PGDM/ MBA trends of 2023.
What Are Top PGDM/MBA Trends for 2023?
Steep In Salary For Management Students
Even in the face of an economic slump, the salary variations for management students have continued to go steady and strong. From 2018 to 2020, the median annual wage climbed gradually to $115,000, which is 77 percent higher than the average bachelor’s degree holder. According to the 2021 GMAC Corporate Recruiters Survey, consulting and finance/accounting industries expect a robust increase in demand for business school graduates. In addition to the survey, the recruiters also state that four in five recruiters from the consulting industry agree that employees with a graduate business degree earn more than others.
Sales and marketing are the frontiers of any business, and they are one of the departments which get the maximum revenue for the company. Hence, PGDM/ MBA in digital marketing is getting extremely popular.
Digital marketing is employed in the smallest of small companies to MNCs.
Every business aims to target finding new clients by maintaining a good professional relationship with old customers. Nowadays, digital marketing is employed in small tea shops to multinational corporations that pinpoint the goal of reaching and influencing customers through digital media.
The digital marketing subset focuses on Administrative Behaviour, Fundamentals, Marketing, Business Communication, etc.
Most of the consumer’s free time is spent browsing the internet for entertainment, purchase, gaming, and so on. Many entrepreneurs want to tap into this behavior by applying digital marketing tactics as it provides faster ROI. The scope for digital marketing leadership will continue to rise as businesses want to target an active audience with different strategies and leadership.
One of the biggest management trends for 2023 is action-based learning. Will the syllabus prepare students to apply their expertise in real-life situations and challenges, or will it only be theoretical?
Owing to the action-based learning, The PGDM course is tremendously in demand as it is industry-specific, up-to-date and practical as far as the job market is concerned. Alumni Networking Will Continue to Rein in today’s increasingly competitive jobs market, having access to an alumni network has an upper edge. Once PGDM students graduate from VJIM, they will get direct access to the active inner circle of 3000+ engaging and receptive Alumni. An exclusive alum club that can help students tap into the various opportunities, with jobs being the most obvious and relevant ones, especially in the early stages of your career.
Interdisciplinary In Business Education
An interdisciplinary approach has been conducted in medicine and engineering for quite some time, and now, it has also gained traction in business education. As a result, companies have been facing some interesting but very complex challenges, and leaders must be trained in interdisciplinary working for the best solutions.
Post Graduate Diploma in Management is an interdisciplinary course with various streams such as Management, Accountancy, and Economics with their up-to-date syllabus to meet the industry’s broad spectrum of knowledge.
Just-In-Time Teaching Will Be In Demand
PGDM, a professional diploma course, is often upgraded to accommodate more skill-based knowledge concerning real-time industry changes. As a result, changes are subject to ongoing industry trends.
In other courses, students learn all manner of topics thinking they will need this one day. However, in the digital era, information is accessed only when needed. One of the biggest PGDM and MBA trends will be market-driven demand for intensely relevant, just-in-time teaching.
Specializations in PGDM and MBA will have a big moment this year, as companies want to hire B-grads with in-depth management experience in the industry in which they seek to work. So be it PGDM in HR, business analytics, marketing, operations or finance, PGDM specialization could fast-track students’ careers.
Vignana Jyothi Institute of Management, also known as VJIM, is a pioneer in management education with expertise spanning over 29 years and a glorious track record of shaping next-generation business leaders and entrepreneurs.
We develop leaders who are value-driven, courageous and responsible. Therefore, our strategy aims to shape responsible leaders and measure their transformation. We do our part to measure impact in education and research, which we contribute to by increasing our relevant societal research.
VJIM PGDM is approved by AICTE, accredited by the National Board of Accreditation (NBA) and the South Asian Quality Assurance System (SAQS). PGDM syllabus at VJIM indulges in Research and development and has a cutting-edge curriculum, industry internship, international exposure and much more.
Admissions to PGDM are now open at VJIM, and it is time to take the plunge and work towards a bright and successful future.