Dr. Niharika Atchyutuni
December 10, 2021Dr. Thota Haripriya
December 10, 2021
Research Publications:
- Corporate Environmental Social Responsibility (2003), Osmania Journal, Issue 1, Vol. 1, pp. 105-109, Double Blind Reviewed
- Competitive E-Marketing Strategies (2006), International Conference on Marketing in the age of convergence, IIMK, Special Issue, 2006, January
- Prospects for Herbal Formulation and its export potential, Service sector in Indian Economy, Discovery Publishing House, Vol.1, pp 300 (2006), Double blind reviewed, ISBN 81-8356-050—4 (Chapter)
- Poverty Alleviation: Study on Successful Small and Medium (SME’s) Scale Organizations of India (2011), Jidyansa Journal, Issue 1, Vol. 1, pp. 37-41, ISSN/ISBN 0976-0326, Double Blind Reviewed
- Buying Behaviour of Blackberry Customers in India (2013), Paripex Indian Journal of Research, Issue 2, Vol. 2, pp. 191-194, ISSN/ ISBN 2250-1991, Impact Factor: 0.32, Double Blind Reviewed
- Impact of FDI: Banana Republic or Miracle Growth (2013), International Journal of Management, Issue 4, Vol. 1, pp. 157-162, ISSN/ISBN 0976-6502, Impact Factor: 6.90, Double Blind Reviewed
- Value Added Services – Challenges and Opportunities in India (2013), International Journal of Marketing & Human Resource Management (IJMHRM), Issue 4, Vol. 1, pp. 21-27, ISSN/ISBN 0976 – 6421, Impact Factor: 4.69, Double Blind Reviewed
- Buying Behaviour of Toothpaste in Urban India: A Study on Pune City (2013), Pacific Business Review, Issue 5, Vol. 11, pp. 45-52, ISSN/ISBN 0974 438X, Double Blind Reviewed
- Measuring Customer Satisfaction for F&B Chains in Pune using ASCI model (2014), Procedia – Social and Behavioural Sciences, Vol. 133, pp. 465-472, Reference: SBSPRO17205, Double Blind Reviewed (Scopus)
- Drivers of Brand Preference in SUV Car Segments in India (2013), The Global Research Analysis, Issue No. 7, Vol. 2, pp. 32-38, ISSN/ISBN 2277-8160, Impact Factor 0.27, Double Blind Reviewed
- Branding through Sensory Marketing (2013), Indian Journal of Scientific Research, Issue 11, Vol. 2, pp. 300-302, ISSN/ISBN 2277-8179, Double Blind Reviewed
- Embedding Spirituality for Professionals-A Study using Movie as Pedagogy (2014), Procedia – Social and Behavioral Sciences, Vol. 133, pp. 473-480, Reference: SBSPRO17206, Double Blind Reviewed (Scopus)
- Exploring of Consumer Behaviour towards Fast Food Industry: A Case Study on Pune (2013), Indian Journal of Applied Research, Issue 7, Vol. 7, ISSN/ISBN 2249-555x, Impact Factor 0.82, pp. 324-327, Double Blind Reviewed
- Stock Market and Factors affecting Trading Volume (2014), International Journal of Advance Research in Computer Science and Management Studies, Issue 2, Vol. 3, ISSN/ISBN 2321 – 7782, Impact factor 1.32, Double Blind Reviewed
- Business education role in developing knowledge sharing in graduate students (UG&PG) (2018), IJEMR, March Special issue, pp 62-65, ISSN 2249-2585, Impact factor, 5.67, Double Blind Reviewed.
- “Pulse Candy” Rightly caught the Pulse of Customers in HBC segment (2018), Gavesana Journal of Management-ProQuest Indexed, ISSN No.: 0975-4547, Vol 10, Issue 2, Pages: 73-82, Double Blind Reviewed
- Gobhaarati-Contributing in the “Journey of Healthy Living” (2021), Emerald Emerging Markets Case Studies, Emerald Publishing Limited, Vol 11, No.1, pp 1-19, ISSN 2045-0621 (Scopus)
- Café Niloufer- ‘Revitalizing Tea House Tradition’ submitted to Emerald Emerging Markets Case Studies- Case study Under review. (Scopus)
- KGS submitted to Emerald Emerging Markets Case Studies- submitted to Emerald Emerging Markets Case Studies- Case study Under review. (Scopus)
- SMB Foods: A Failed Franchisee, case study submitted – submitted to Asian Journal of Management Cases- Case study Accepted. (C Category, Scopus)
- Cafe Niloufer: Figuring out competition,
- CSA: Expanding a Business Model, Ivey Publishing, product code: W28395, publication date 02/11/22.
- Fondness For A “Good Cuppa”, case study published in Bloomsbury India Publications.
- Vishwa Foundation: Propagating ancient wisdom of holistic wellbeing, submitted to Ivey- Case study Under review.
On-Going Research:
- Working on a qualitative research paper in Eco-Tourism
- Social Marketing principals in Public Policy Programs of Female Feticide/Infanticide: Key Learnings and Applications, qualitative research paper.
- Pfoods-Case Study
PAPER PRESENTATIONS
International:
- “Competitive E-Marketing Strategies” at International Conference on Marketing, IIMK- Kozhikode. Dec 2004
- “Strengthening India’s Competitive Capabilities, the Herbal Way” at International Conference on Global Competitiveness, IIMK-Kozhikode. Mar 2006
- “Embracing Green – New Marketing Paradigm” at 3rd AIMS International Conference, IIMA-Ahmadabad. Jan 2006
- “A Journey of Pulse Candy using P2P marketing as a promotional Tool” at International Conference on “Impact of Current Events on the Future of Business”, VJIM-Hyderabad 2019
- “GoBhaarati: Revisiting Traditional Indian Foods” at North American Case Research Association (NACRA) 2020 International Conference, Oct 8-10, 2020.
National:
- “New Vistas and Horizons of E-Commerce” at Basudev Somani College, Mysuru. May 2015 (Invited speaker)
- “Cyber Retailing” at NIRMA International Conference, Ahmadabad. Jan 2007
- “Customer Mobile Churn” at the International Conference on Marketing in the New Global Order, IIM-Indore. Dec 2006
- “Learning from the Past – Why Brands Fail” at the National Conference, A.V.P.G. College, Hyderabad. 2003
- “Business Education Role in Developing of Knowledge Sharing Attitude of Graduate Students (UG & PG)”, Department of Studies in Commerce, Mysore University, 2018
FACULTY DEVELOPMENT PROGRAMS
- “Pedagogy in Management” (with emphasis on Case Method) at Indian Institute of Management, Kozhikode, July 2003
- “Management of Change and Transformation” conducted by AICTE at IIM Lucknow, Sep 2003
- “Designing Organizations for Uncertain Environment” conducted by AICTE at XLRI, Jamshedpur, Feb 2004
- “IT-Enabled Marketing” conducted by MHRD at ABV-IIITM, Gwalior, Mar 2004
- “Mergers, Acquisitions and Corporate restructuring” conducted by AICTE at IIM, Ahmadabad, Jun 2005
- “Nuances of Strategic Implementation” Conducted by AICTE at IIMK, Calicut, Aug 2005
- “Emerging issues and Challenges in Marketing and Human Resource Management” conducted by AIMS at Prin L.N Welingkar Institute of Management Development and Research, Mumbai, Oct 2005
- “New product development” conducted by AICTE at IIM, Bangalore, Sep 2006
- Bivariate and Multivariate statistics conducted by SIMS, Pune Feb 2012
- System Dynamics for Policy decision making conducted by SIMS, Pune, Mar 2013
- Anger Management conducted by SIMS, Pune, Jan 2014
- “Simulations for Management Teaching”, Emerald publishing House and Fore school of Business, Delhi, Oct 2017.
- Case Development, Mentoring and Publication Workshop-online”, MDI Gurgaon, 2020
- “Research Methodology: Data Analysis, Reporting & Publication Perspectives”, Bharathiar School of Management and Entrepreneur Development (BSMED) Bharathiar University, July 2020
- “Case Development, Mentoring and Publication Workshop-online”, MDI Gurgaon, 2021
- “Consulting: Building Vibrant Industry-Academia ecosystem”, WE School, Bangalore 2021 (ATAL Academy)
- “Text Mining and Social Sentimental analysis using KNIME”, Bharathidasan Institute of Management, Trichy 30 August-04 September 2021.
QUALITY IMPROVEMENT PROGRAMS
- “Research Methodology for Management Teachers” conducted by AICTE at T.A. Pai Management Studies
- “E-Business & Enterprise – Wide Information Systems” conducted by AICTE at Department of Management Studies – National Institute of Technology, Trichy
- “International Business” conducted by AICTE at Narsee Monjee Institute of Management, Mumbai
Management Development Programs conducted
- “Strategy for Managers”, BHEL-Hyderabad 2007
- “Teamwork”, Canara Bank L&D Centre, 22 officers, Hyderabad 3rd February 2021
- “Time Management and Motivation”, Bank of Maharashtra 45 officers, Hotel Sitara, Hyderabad 9th March 2021
BOOK REVIEWS
- Consumer Behaviour by Hawkins published in Tata McGraw-Hill.
- Strategic Management and Business Policy by Azhar Kazmi published in Tata McGraw-Hill.
- Consumer Loyalty (4-chapters) by New Book published in Tata McGraw-Hill.
WORKSHOPS ATTENDED
- ” “Emerging Challenges in Environment and Pollution Management”, AICTE sponsored conducted by Navabharathi College of P.G. Studies, Secunderabad. 2004
- ” “Interactive Learning Methodologies”, AICTE sponsored workshop organized by JNTU Hyderabad. 2004
- ” “SPSS Workshop”, AICTE sponsored organized by JNTU Hyderabad in association with SPSS South Asia. 2005
- ” FDP Workshop on Case Method Teaching organized by XIMB, Bhubaneshwar in association with Harvard Business Publishing, India. 2017
- ” “Application of Indian Ethos in Management” organized by UOH and AIMS at Bhadruka Educational Society, 2018
- ” Online Case mentoring and Publication Workshop” organized by MDI Gurgaon and Emerald Publishing, 2020
- ” “Research Proposal preparation for Funding Agencies”, St’Joshep’s Engineering College, Chennai,2020
- ” “Effective utilization of Digital Platforms for Teaching and Learning Process, VNR VJIET, Hyderabad, 2020
- ” “Building Capability in Academia for Industry Engagement”, 2 Day workshops by Office of the Principal Scientific Adviser (Govt. of India), IIT Madras and Deloitte 29-30 Jan 2021
Resource Person
- Resource person for technical session III paper presentations for teachers and students, March 20, 2018, two-day national seminar organized by Department of Studies in Commerce, University of Mysore.
- Selection committee member for sales management trainee position in Kerala Feeds Ltd, March 28, 2018.
Webinar
- Building a Successful Coursera for Campus Program-Coursera, April 2020
- The Economics of Fundamentals- McGraw Hill, May 2020
- Redesigning MBA Program for the Future- AIMS-WE School, May 2020
- Changes in the Higher Education Sector and Strategies for Management Education in India- Business Standard, May 2020
- Shrutam: Unfolding Bharateeya Vichar’ for Academicians and Researchers- BSM, May 2020
- Gita Made Easy Course- ISKCON-Chennai, June 2020
- Role of Marketing in times of pandemic- McGraw Hill, June 2020
- Future of Education Post Covid- McGraw Hill, June 2020
International:
- “Competitive E-Marketing Strategies” at International Conference on Marketing, IIMK- Kozhikode. Dec 2004
- “Strengthening India’s Competitive Capabilities, the Herbal Way” at International Conference on Global Competitiveness, IIMK-Kozhikode. Mar 2006
- “Embracing Green – New Marketing Paradigm” at 3rd AIMS International Conference, IIMA-Ahmadabad. Jan 2006
- “A Journey of Pulse Candy using P2P marketing as a promotional Tool” at International Conference on “Impact of Current Events on the Future of Business”, VJIM-Hyderabad 2019
- “GoBhaarati: Revisiting Traditional Indian Foods” at North American Case Research Association (NACRA) 2020 International Conference, Oct 8-10, 2020.
National:
- “New Vistas and Horizons of E-Commerce” at Basudev Somani College, Mysuru. May 2015 (Invited speaker)
- “Cyber Retailing” at NIRMA International Conference, Ahmadabad. Jan 2007
- “Customer Mobile Churn” at the International Conference on Marketing in the New Global Order, IIM-Indore. Dec 2006
- “Learning from the Past – Why Brands Fail” at the National Conference, A.V.P.G. College, Hyderabad. 2003
- “Business Education Role in Developing of Knowledge Sharing Attitude of Graduate Students (UG & PG)”, Department of Studies in Commerce, Mysore University, 2018
International Certifications
- “Introduction to Marketing by University of Pennsylvania on Coursera. Certificate earned at Sunday, October 14, 2018 6:35 AM GMT”
- “International B2B (Business to Business) Marketing by Yonsei University on Coursera. Certificate earned at Monday, October 22, 2018 8:08 AM GMT”
- “Marketing Management II by University of Illinois at Urbana-Champaign on Coursera. Certificate earned at Monday, November 26, 2018 12:17 PM GMT”
- “Business Strategies for Emerging Markets” by National Research University Higher School of Economics on Coursera. Certificate earned at Monday, March 4, 2019 4:01 am GMT”.
- “Marketing in Digital World” by University of Illinois at Urbana-Champaign on Coursera. Certificate earned at Tuesday, April 14, 2020, 7.57pm GMT”
- “Coursera Administrator” by Coursera. Certificate earned at Thursday, April 16, 2020, 10.54am GMT”
- “Brand Management: Aligning Business, Brand and Behaviour”, by University of London on Coursera. Certificate earned at Wednesday, May 6th, 2020, 7.31am GMT”
- “Strategy and Sustainability”, by IESE Business School on Coursera. Certificate earned at Sunday, May 10, 2020, 11.10pm GMT”
- “A life of Happiness and Fulfilment”, by Indian School of Business on Coursera. Certificate earned at Sunday, June 28, 2020, 2.16pm GMT”
- “Green Business Strategy”, by The Hong Kong University of Science and Technology on Coursera. Certificate earned at Tuesday, July 7, 2020,9.15pm GMT”
- “Strategic Innovation: Building and Sustaining Innovative Organizations”, by University of Illinois at Urbana-Champaign on Coursera. Certificate earned at Thursday, July 16, 2020, 8.29pm GMT”
- “Greening the Economy: Sustainable Cities”, by Lund University on Coursera. Certificate earned at Saturday, August 29, 2020, 10.51am GMT”
- “Navigating Extraordinary Times: PowerED™ by Athabasca University. Certificate earned at Saturday, September 3, 2020, 9.06pm GMT”
- “Developing Your Emotional Intelligence”, by LinkedIn Learning on LinkedIn. Certificate earned on Thursday, September 17, 2020, 12.10pm GMT”
- “Business Strategy”, by University of Illinois at Urbana-Champaign on Coursera. Certificate earned at Tuesday, October 10, 2021, 11.45am GMT”
- Member of Hyderabad Management Association (Membership no: IM-2196)
