VJIM, Hyderabad organized a Business Conclave themed ‘Customer Acquisition and Retention’ on 21st September. The event held at Avasa hotel in the city saw the presence of leading industry names, who shared their thoughts with the gathering and offered insights on the topic to students, faculty members and the audience that attended the conclave.

Dr. Ch. S. Durga Prasad, Director of the B School introduced the speakers and outlined the objective of the conference while highlighting its significance. Ms. Navya Krishna Kilari, Associate Director, Value Labs started the proceedings as she talked about customer equity by focusing on value equity, brand equity and relationship equity.

Mr. Amitabh Sharma, Sr Consultant, Communications at Cyient spoke about customer acquisition and retention in the telecommunication sector. The talk also became quite engaging for the audience as he offered examples of technological platforms used by companies to keep the customers engaged.

Ms. Moumita Paul, Senior Product Manager at ISB drew attention to the huge industry trend of Big Data. According to her, this trend itself helps companies analyze future trends. She also highlighted how important it is for companies to realize their non-profitable customers and get rid of them. There were many such revelations through the talks that followed too.

Ms. Puja Khan, Head of Business Development & Marketing of N Coldpressed shared the mantra of startup success in health and fitness industry. Understanding the challenges and retention strategies applied by her company offered much food for thought for the audience. The talks were followed by Q and A session where the audience got their queries answered and learned more about customer engagement.