With the prolonged impact of the pandemic, it was predicted to be a difficult time for entrepreneurs. Interestingly, 2021 proved to be a strong year for startups with highest number of unicorns making their presence felt in India. An article in Economic Times stated, “Employer demand for recent business school graduates, notably those skilled in data analytics, continues to increase.” With the market dynamics evolving at a fast pace, traditional MBAs might not be enough. It’s time to seriously consider and pursue new age PGDM programmes.
We have well and truly entered the digital age in the world of business. The Covid-19 pandemic has brought its own unprecedented challenges and the industry has to come up with innovative solutions on tight budgets. It will require new age professionals, who can not only think out of the box but can also harness the true power of digitization. Moreover they will need to possess skills like Emotional Intelligence, which allow them to be empathetic leaders. New age PGDM degrees will be the training ground for these future game-changers.
Lateral thinking and diverse perspectives
Modern PGDM programmes are designed to offer students diverse perspectives to help them look at business problems from a wider prism. As they gain insights into areas that go beyond their domain and specialization, they are transformed into future managers who can ably collaborate with teams from varied functions to come up with best business solutions.
Agile entrepreneurship for the digital age
New business models are coming into play practically every day and future entrepreneurs will need to be agile and adaptable. Today’s top PGDM programmes encourage their students to experiment with new ideas and test waters in upcoming fields. It results in future entrepreneurs with penchant for risk-taking and the drive to reshape the industry in their DNA.
Inspiring employees and teams
The uncertainty caused by the pandemic and the digitization has to be assuaged by future business leaders. Besides equipping students with the latest skills, new age PGDM programmes also focus on Emotional Intelligence, understanding of different cultures and diversity. They thus enable future leaders who can empower their teams and bring out the best in them.
New age technology skills
The best PGDM programmes around the world have incorporated Artificial Intelligence, Machine Learning, Blockchain technologies to keep their students abreast with the digital revolution. They also focus on Data Science and Analytics, which will be some of the most sought after skills in managers of the future.
Unleashing the power of Digital Marketing
Modern technologies have their advantages but they have to be steered in a way that brands can reach out to their target audience. Digital Marketing strategies employed by businesses will be the key to tap into the sea of online consumers. Business leaders and aspiring entrepreneurs alike will need to possess digital marketing skills to innovate in the future.
Imbibing these skills will help you stay ahead of the curve and build future-proof careers, and that’s why it’s important to invest in a new age PGDM degree.