Knowing what media houses want and how to steer the interview process was the support that helped drive the journey of Lakshmi Mounika, who is pursuing her Post Graduate Diploma in Management (PGDM) at Vignana Jyothi Institute of Management (VJIM), Hyderabad.

Before landing her position at The Hindu, Mounika wasn’t always sure where an internship in sales & distribution department would take her. A shy and quiet student prior to college, Mounika’s primary goal when beginning classes at VJIM was to find a way to come out of her shell. Through classroom programs and group projects, Mounika was able to make important connections that would provide her the emotional and social support she would need throughout her time at the B-school.

The career management team at VJIM played a vital role in ensuring she was aware of what organizations would expect from her application and how to best prepare for it. In her role at The Hindu, Mounika was involved with the sales & distribution department to promote subscription of their products, generate leads, and attend orders from the clients. The role involved using people management and communication skills, and her classroom knowledge from VJIM helped her leverage the opportunity to the best possible extent.

lakshami maunika“Marketing has a lot of realms that you can choose,” says Mounika. “It’s a lot more than just the 4 P’s of marketing. It can be best used in marketing the company you work for or how you bring yourself to work. What I’ve learned during my SIP overall that has helped shape me as a person and improved my professionalism is being open to learning and embracing mistakes,” she adds.

Mounika says landing this opportunity with The Hindu is the result of taking a leap of faith, utilizing the support of the VJIM, Hyderabad community, and trusting her instincts throughout the process. She also learned where her career interests lie. “I realized that I have a huge interest in sales – but I had no idea before I started my SIP,” adds Mounika. She credits VJIM and the faculty for giving her the confidence to outdo at the highest level.