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Intake 180

PGDM (General)

Intake 60

Programme Overview

The Two-Year PGDM programme has been designed keeping in view the need to align the programme outcomes to the vision and mission of the institute, provide holistic development and employable skills to students and the suggestions and feedback collected from time-to-time from major recruiters, industry experts and alumni. The institute makes continuous efforts to keep the curriculum contemporary and relevant to the current business scenario both in terms of the courses offered and the pedagogical tools used. Important and major revisions in the curriculum are discussed both in the academic council and academic advisory board involving academicians and industry persons before implementing the changes.

Programme Educational Objectives(PEOs)

  • To provide students with a solid foundation in business and management fundamentals that instill problem solving ability.
  • To prepare students for successful careers with effective skills in communication, teamwork and professional conduct with values that meet the diversified needs of industry, academia, and research.
  • To train students in comprehending, analysing and developing solutions to real world business problems.
  • To promote awareness among students about issues of social relevance and ethics.
  • To inculcate in students, the ability to gain multi-disciplinary knowledge to meet the industry needs.
  • To develop self-learning ability in students by inculcating the philosophy to continuously learn, innovate and contribute to creation of new insights in the workplace and society at large.
  • To inculcate in students, the qualities of leadership, innovation, and entrepreneurship.

Programme Outcomes(POs)

On successful completion of the programme the student will be able to:

  • Communicate effectively to the intended audience and purpose.
  • Apply knowledge of management theories and practices to solve business problems.
  • Demonstrate the ability to work in teams effectively to achieve common goals.
  • Demonstrate knowledge and skills to effectively manage situations in an ethical manner.
  • Relate managerial decisions to their impact on issues of social concern.


The PGDM programmes at VJIM, aim at creating holistic managers, synthesizing conventional and modern management thinking with a global outlook. VJIM equips students with a sound knowledge of all core business skills together with the ability to manage creatively from a strategic perspective within the context of ethical standards. Appreciating the pace and direction of changes in business education, the programme structure at VJIM is constantly updated in line with the changing needs of the business world. Students at VJIM are presented with opportunities to consider and evaluate business problems and policy issues, which prepares them thoroughly to play a positive role in any business situation which calls for management skills of high caliber. The Institute is consistently ranked among the top 50 B-Schools by various rating agencies. Programme offers five types of courses spread across two years:

Foundation Courses

Students come from heterogeneous backgrounds and to enable..read more

Core Courses

The compulsory/ core courses focus on rigorous grounding..read more

Elective Courses

The elective courses allow students to choose a bouquet..read more

Cluster Courses

The cluster courses equip and prepare students for industry readiness.

Self Learning Courses

The self learning courses drive the students to understand the Industry needs.

Learning Objectives and Outcomes

Learning outcomes are statements of what a student is expected to know, understand, and/or be able to demonstrate on successful completion of the PGDM programme at VJIM. Learning outcomes represent a more modern “student-centered” approach, which emphasizes outputs in terms of student competencies. To create a consistent framework within which we can track student development and progress into competent business and management professionals as our mission states, the following five outcome dimensions across all courses and activities to evaluate the students:

Have demonstrated knowledge & understanding that is founded upon &extends and/or enhances that typically associated with bachelor’s degree level, &that provides a basis or opportunity for originality in developing and/or applying ideas, often within a research context.

Can apply their knowledge and understanding, and problem- solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study.

Have the ability to integrate knowledge and handle complexity, and formulate decisions with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgements.

Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously.

Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.

Specialization Offered

Business Analytics

For a long time in history data is being generated every moment in many ways. Fortunately, these days we are able capture a lot of this data and it is up to us to gain insights from this data.
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Finance department at VJIM offers a variety of specialized courses in the areas such as Financial statement analysis, Valuation, Investment Analysis, Portfolio Management, Risk Management, Mergers…
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Human Resource

As we know, employees are the assets of the organization. Every employee can provide a specific set of skills that helps an organization to achieve excellence in today’s fast-moving competitive world.
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Marketing is one of the critical functions of the organization and has a bearing on the top line and bottom line of the organization. It offers a wide variety of courses spanning fundamental and elective..
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Operations, Logistics & Supply Chain Management

Operations specialization in VJIM focuses on providing exposure to tools and techniques to solve the problems related to operations and its allied issues. The operations specialization..
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Agri Business Management

Agricultural Business Management is a multidisciplinary and dynamic field of management that encompasses a wide range of activities..
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Course Curriculum

The curriculum is the result of constant innovation and continuous review by the faculty with help from practitioners in industry, alumni, and students. The programme offers five types of courses spread across two years viz. foundation, core courses, elective courses, cluster courses and self-learning courses. It also provides opportunities for field studies and project work.

Foundation, Trimester I to Trimester III

Foundation Trimester I Trimester II Trimester III
Courses Offered Introduction to MS Office

Fundamentals of Statistics

Fundamentals of Accounting

Introduction to Case Study (Non-Credit)

Introduction to Business and Management

Managerial Economics

Business Statistics &Analytics for Decision Making

Organisational Behaviour

Financial Reporting, Statement and Analysis

Marketing Management I

Business Research Methods

Corporate Financial Management

Human Resources Management

Marketing Management II

Operations Management

Strategic Management I

Legal Aspects of Business

AI for Managers

Introduction to Python

Cost and Management Accounting

Optimization Techniques

Proficiency Enhancement Courses
Basics of Communication Career Vision Schooling I

Business News Analysis I

Business Communication I

Career Vision Schooling II

Business News Analysis II

Business Communication II

Career Vision Schooling III

Business News Analysis III

Corporate Communication


Trimester IV to Trimester VI

Trimester IV Trimester V Trimester VI
Courses Offered Strategic Management II

Elective 1

Elective 2

Elective 3

Elective 4

Corporate Governance & Business Ethics

Elective 5

Elective 6

Elective 7

Elective 8

Indian Ethos

Elective 9

Elective 10


Courses Credits
Core 56
Electives 33
Self- Learning course 3
Business Simulation 6
Summer Internship 6
PMCI Analysis 3
Total Credits 107


Business Analytics Finance Human Resources Marketing Operations, Logistics & Supply Chain Management Media Management Tourism Management Agri Business Management
Analytical Techniques  using R

RDBMS and Data warehousing concepts

Advanced Analytical Techniques

Big Data Fundamentals

Finance Analytics

Marketing Analytics

Financial Statement Analysis

Investment Analysis & Portfolio Management

Personal Financial Planning

Management of Banks and Financial Institutions

Bond Valuation (Fixed Income Securities)

International Finance

Mergers and Acquisitions

Futures, Options & Derivatives

Financial Modelling with Excel

Advanced Portfolio Management

Enterprise Valuation

Financial Risk Management

Financial Analytics

Principles of Sustainable Finance

Project Appraisal and Financing

Working Capital Management

Talent Acquisition

Learning & Development

HR Compliance

Performance Management System

Compensation Management and Reward Systems

Employee Relations

HR Metrics & Analytics

Organizational Development & Change Management

Strategic HRM

Competency Based HRM

Global Human Resource Management

Leadership & Transactional Analysis

HR Business Partner

HR & Technology Management

Consumer Behaviour

Services Marketing

Neuro Marketing

Sales and Distribution Management

Digital Marketing

Marketing Models

Retail Management

Rural Marketing

B2B Marketing

Brand Management

Marketing Analytics

Marketing Lessons using Movies

Sustainability Marketing

Integrated Marketing Communication & PRCC

Marketing of Luxury Brands

Sports Marketing

Agri-Business Marketing

Marketing of Hi-Tech Products

Logistics & Supply Chain Management

Purchase & Negotiation Management

Lean management (Six Sigma Certification)

Total Quality Management

Sourcing in Supply Chain

Transportation, Distribution, and Warehouse Management

Port and Terminal Management

Theoretical Foundations and Application

Media Markets

Media Audiences in the Digital Age

Digital Media: Distribution and Marketing

Media Innovation and Entrepreneurialism

Media and Content Strategy

Principles, Practices and Products of Tourism

Tourism Destination Planning and Development


MICE Tourism (Meetings, Incentives, Conferences, Exhibitions)

Tourism Business

Tourism Entrepreneurship

Special Interest Tourism

Post Harvest Management

Management of Allied Agro Industries

Farm Business Management

Infrastructure and Agri Warehousing Management

Agri Products & Brand Management

Agriculture Sales & Distribution

Agriculture Output Marketing

Rural Banking and Microfinance

Agriculture Future and Options Market

Agriculture Markets & Pricing

Food Processing Sector Management

Agriculture Export Management & International Trade


Name of the Faculty Area Course Initiatives
Dr. Sheelam Jain HR & OB HR Metrics and Practices •Design HR Scorecard to conduct HR Audit

•Design HR Dashboard for key HR Metrics

•Use of Flip-Video for pre-class engagement

Dr. V. Jayashree Marketing Services Marketing •Develop service blueprint for service organisations visited by the students frequently

•Develop SERVQUAL questionnaire for a particular service organisation and conduct a survey and identify the GAPS in the service quality

Dr. V. Jayashree Marketing Marketing Management •Field visits to supermarkets to understand the concepts of marketing
Dr. D. Ravinath Marketing Rural Marketing •Visit to the rural markets to understand the consumer behaviour in the rural markets
Dr. Nitya Sundar Nanda Finance Futures, Options & Derivatives •Use of ICICI Direct for trading when teaching Derivatives

•Live data from NSE, BSE to teach the students Option Trading Strategies(Greek letters, Intrinsic value and time, Value of options)

Dr. Falguni Pandya Finance Investment Analysis and Portfolio Management •In Advanced Portfolio Management, Real-time data of stocks, bonds, real estate, gold etc., is used to construct portfolios which are adjusted from time to time based on corporate actions

PGDM vs PGDM(General)

The PGDM course permits electives from any two Specializations whereas PGDM(General) facilitates choosing electives from the basket of offerings.
The courses are equivalent to MBA which is certified by Association of Indian Universities (AIU).