The Two-Year PGDM programme has been designed keeping in view the need to align the programme outcomes to the vision and mission of the institute, provide holistic development and employable skills to students and the suggestions and feedback collected from time-to-time from major recruiters, industry experts and alumni. The institute makes continuous efforts to keep the curriculum contemporary and relevant to the current business scenario both in terms of the courses offered and the pedagogical tools used. Important and major revisions in the curriculum are discussed both in the academic council and academic advisory board involving academicians and industry persons before implementing the changes.
Programme Educational Objectives(PEOs)
- To provide students with a solid foundation in business and management fundamentals that instill problem solving ability.
- To prepare students for successful careers with effective skills in communication, teamwork and professional conduct with values that meet the diversified needs of industry, academia, and research.
- To train students in comprehending, analysing and developing solutions to real world business problems.
- To promote awareness among students about issues of social relevance and ethics.
- To inculcate in students, the ability to gain multi-disciplinary knowledge to meet the industry needs.
- To develop self-learning ability in students by inculcating the philosophy to continuously learn, innovate and contribute to creation of new insights in the workplace and society at large.
- To inculcate in students, the qualities of leadership, innovation, and entrepreneurship.
On successful completion of the programme the student will be able to:
- Communicate effectively to the intended audience and purpose.
- Apply knowledge of management theories and practices to solve business problems.
- Demonstrate the ability to work in teams effectively to achieve common goals.
- Demonstrate knowledge and skills to effectively manage situations in an ethical manner.
- Relate managerial decisions to their impact on issues of social concern.
The PGDM programmes at VJIM, aim at creating holistic managers, synthesizing conventional and modern management thinking with a global outlook. VJIM equips students with a sound knowledge of all core business skills together with the ability to manage creatively from a strategic perspective within the context of ethical standards. Appreciating the pace and direction of changes in business education, the programme structure at VJIM is constantly updated in line with the changing needs of the business world. Students at VJIM are presented with opportunities to consider and evaluate business problems and policy issues, which prepares them thoroughly to play a positive role in any business situation which calls for management skills of high caliber. The Institute is consistently ranked among the top 50 B-Schools by various rating agencies. Programme offers five types of courses spread across two years:
Students come from heterogeneous backgrounds and to enable..read more
Students come from heterogeneous backgrounds and to enable them to be on the same learning platform when they start the courses, foundation courses are offered in the areas of statistics, accounting and communication. The students are also introduced to reading the annual reports, and case studies.
The compulsory/ core courses focus on rigorous grounding..read more
The compulsory/ core courses focus on rigorous grounding in the rudiments of every discipline in management and the development of a common foundation of business knowledge and management theory.
The elective courses allow students to choose a bouquet..read more
The elective courses allow students to choose a bouquet of courses that interest them and develop proficiency in the areas of their choice. The elective courses consists of courses offered in different areas totaling to 30 credits.
Self Learning Courses
Learning Objectives and Outcomes
Learning outcomes are statements of what a student is expected to know, understand, and/or be able to demonstrate on successful completion of the PGDM programme at VJIM. Learning outcomes represent a more modern “student-centered” approach, which emphasizes outputs in terms of student competencies. To create a consistent framework within which we can track student development and progress into competent business and management professionals as our mission states, the following five outcome dimensions across all courses and activities to evaluate the students:
Have demonstrated knowledge & understanding that is founded upon &extends and/or enhances that typically associated with bachelor’s degree level, &that provides a basis or opportunity for originality in developing and/or applying ideas, often within a research context.
Can apply their knowledge and understanding, and problem- solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study.
Have the ability to integrate knowledge and handle complexity, and formulate decisions with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgements.
Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously.
Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.
For a long time in history data is being generated every moment in many ways. Fortunately, these days we are able capture a lot of this data and it is up to us to gain insights from this data. “Data is the new oil” is attributed to Mr.Clive Humby, the man that built the Clubcard to help their company with supermarket loyalty program. Data comes in the form of numbers, text, images, sounds, videos and so on. The world is progressing moving towards Artificial Intelligence (AI)/ Machine Learning(ML) based economy. AI is being used heavily in many industries (Healthcare, Agriculture, Oil and Gas, Service and delivery etc. ) for both critical and mundane activities. Also, unprecedented research is being conducted in many fields which are currently not using AI or ML.
Such data when captured can be examined by various tools, people, processes. Business Analytics is all about learning those processes and tools by people. In the process of time when they learn such skills, they would fit into one of the roles like, Analytics Manager, Data Scientist, Data Analyst, Data Engineer, Data Architect to name a few. We, at VJIM teach a gamut of courses that add these skills to one’s main stream functional area (ex:Marketing, Finance, HR, Operations) to make one into a person that describes those roles. In the near future it would be very difficult to imagine a person working in any field without the knowledge of Business Analytics. Few courses we offer are MS Excel for Managers, RDBMS and data warehousing, Tableau for data visualization, Big data, R programming, Machine Learning, and function specific analytics courses.
Finance department at VJIM offers a variety of specialized courses in the areas such as Financial statement analysis, Valuation, Investment Analysis, Portfolio Management, Risk Management, Mergers, Acquisitions, Analytics to name a few. These courses are designed to equip the aspiring students with state-of-the-art knowledge in their areas of selection.
The students at VJIM have access to various financial data bases like Euromonitor, Capitaline and other E-resources. The students are rigorously trained to use the live data from these databases and critically examine the data using various software’s such as R programming, Python, Tableau and Ms-Excel. The students undertake summer internship projects in Finance with reputed companies and in addition they also undertake mentorship projects in line with the industry using live data which enhances their financial skill set. The Finance specialization also aims to cultivate an entrepreneurial mindset within the student who will be able to generate ideas and find solutions.
At the end of the course, the Finance students at VJIM will develop critical thinking, problem solving ability and out of the box thinking making them competitive to be placed in organizations of repute.
“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard.
As we know, employees are the assets of the organization. Every employee can provide a specific set of skills that helps an organization to achieve excellence in today’s fast-moving competitive world. Keeping this in mind, Human Resource Management is a particular area committed to managing the most critical assets of the organization its people. Students will learn to examine human resource problems and prospects from a global perspective with a specialization in human resources. Nonetheless, they will also understand the process of integrating human resource management and organization on going practices to enable talent acquisition, development, and retention. At VJIM, we offer the student the latest trends in human resource management, such as HR analytics and the role of technology in human resource management to manage and create an organization’s human capital.HR domain offers students the interpersonal and people management skills needed to address the human capital and advanced leadership level. It also helps develop a long-term perspective and value system that will help them to the entire career. Learners in the program will develop skills in managing people and organizational systems, shaping their leadership competencies, and becoming well-versed in team building and employee motivation. The program offers an understanding of business strategy effects on the process of organization with an ever-changing corporate world and the role of organizational structure in enhancing organizational growth and productivity. At VJIM HRM intends to provide the learner with the knowledge and skills essential for managing HR in a system that provides the progress of persons and organizations. The main direction fields are workforce Planning, Human Resource Information Systems, Talent Acquisitions, Performance Management, Learning and Development, Compensation and Reward management, and encouraging friendly employer-employee relationships in the context of national regulations under Industrial relations and Labour Law. After completing the program, students are ready to lead for executive positions in Human Resources Department, Learning and Development, Employee engagement, Compensation and reward management, Industrial Relations, Labour Welfare, and other related fields. The VJIM alumni are leading senior-level positions in public and private region organizations and reputed (MNCs) multinational companies in India and abroad.
The purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation..
Marketing and innovation produce results; all the rest are costs.
— Peter F Drucker
Marketing is one of the critical functions of the organization and has a bearing on the top line and bottom line of the organization. It offers a wide variety of courses spanning fundamental and elective courses like Marketing Management, Sales and distribution, Services marketing Brand Management, Rural marketing but also contemporary courses like Marketing metrics, Analytics, which gives required knowledge and skills. The department organizes a series of guest lectures and conclaves, which keep the students abreast of the latest happenings in the Marketing domain. Faculty also contribute by writing case studies that are discussed in the classroom. The department also conducts training programs and consultancy for the organizations.
VJIM offers a blend of core subjects such as Sales & Distribution Management, Consumer behaviour, Brand Management, Marketing research, and contemporary subjects like Digital marketing, Marketing analytics, etc to the students. With robust SIP, at reputed organizations, live projects, guest lectures, PMCI studies, and seminars. VJIM offers superior value delivery in the area of Marketing. The industry also looks forward to placements and seminars etc.
Operations specialization in VJIM focuses on providing exposure to tools and techniques to solve the problems related to operations and its allied issues. The operations specialization concentrates on the qualitative and quantitative approaches to solve any operational problem in all business functions. Different pedagogy methods like case studies, simulations, and field visits are used to disseminate the knowledge in operations management.
Quality Management System is an added advantage for continual development in the learning process. The diverse and rich expertise in operations concepts and technical skill sets would help solve issues in manufacturing and service-based industries.
Operations specialization subjects:
Logistics & Supply chain Management
Supply Chain Analytics
Service Operations Management
Purchase & Negotiations Management
Total Quality Management
Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. “The core task of media management is to build a bridge between the general theoretical disciplines of management and the specificities of the media industry. “Media and internet management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises.
Tourism Management is a multidisciplinary field that includes all activities related to the tourism and hospitality industries. It prepares candidates with experience and training required to hold managerial positions in food, accommodation and tourism industry. Tourism management implements marketing efforts in attracting tourists to travel to particular destinations.
Agri Business Management
Agri Business Management
Agricultural Business Management is a multidisciplinary and dynamic field of management that encompasses a wide range of activities related to the production, processing and distribution of agricultural products. There has been a growing demand for skilled professional which can management agribusiness operations.
The curriculum is the result of constant innovation and continuous review by the faculty with help from practitioners in industry, alumni, and students. The programme offers five types of courses spread across two years viz. foundation, core courses, elective courses, cluster courses and self-learning courses. It also provides opportunities for field studies and project work.
Foundation, Trimester I to Trimester III
|Foundation||Trimester I||Trimester II||Trimester III|
|Courses Offered||Introduction to MS Office
Fundamentals of Statistics
Fundamentals of Accounting
Introduction to Case Study (Non-Credit)
|Introduction to Business and Management
Business Statistics &Analytics for Decision Making
Financial Reporting, Statement and Analysis
Marketing Management I
|Business Research Methods
Corporate Financial Management
Human Resources Management
Marketing Management II
|Strategic Management I
Legal Aspects of Business
AI for Managers
Introduction to Python
Cost and Management Accounting
|Proficiency Enhancement Courses|
|Basics of Communication||Career Vision Schooling I
Business News Analysis I
Business Communication I
|Career Vision Schooling II
Business News Analysis II
Business Communication II
|Career Vision Schooling III
Business News Analysis III
Trimester IV to Trimester VI
|Trimester IV||Trimester V||Trimester VI|
|Courses Offered||Strategic Management II
|Corporate Governance & Business Ethics
|Self- Learning course||3|
|Business Analytics||Finance||Human Resources||Marketing||Operations, Logistics & Supply Chain Management||Media Management||Tourism Management||Agri Business Management|
|Analytical Techniques using R
RDBMS and Data warehousing concepts
Advanced Analytical Techniques
Big Data Fundamentals
|Financial Statement Analysis
Investment Analysis & Portfolio Management
Personal Financial Planning
Management of Banks and Financial Institutions
Bond Valuation (Fixed Income Securities)
Mergers and Acquisitions
Futures, Options & Derivatives
Financial Modelling with Excel
Advanced Portfolio Management
Financial Risk Management
Principles of Sustainable Finance
Project Appraisal and Financing
Working Capital Management
Learning & Development
Performance Management System
Compensation Management and Reward Systems
HR Metrics & Analytics
Organizational Development & Change Management
Competency Based HRM
Global Human Resource Management
Leadership & Transactional Analysis
HR Business Partner
HR & Technology Management
Sales and Distribution Management
Marketing Lessons using Movies
Integrated Marketing Communication & PRCC
Marketing of Luxury Brands
Marketing of Hi-Tech Products
|Logistics & Supply Chain Management
Purchase & Negotiation Management
Lean management (Six Sigma Certification)
Total Quality Management
Sourcing in Supply Chain
Transportation, Distribution, and Warehouse Management
Port and Terminal Management
|Theoretical Foundations and Application
Media Audiences in the Digital Age
Digital Media: Distribution and Marketing
Media Innovation and Entrepreneurialism
Media and Content Strategy
|Principles, Practices and Products of Tourism
Tourism Destination Planning and Development
MICE Tourism (Meetings, Incentives, Conferences, Exhibitions)
Special Interest Tourism
|Post Harvest Management
Management of Allied Agro Industries
Farm Business Management
Infrastructure and Agri Warehousing Management
Agri Products & Brand Management
Agriculture Sales & Distribution
Agriculture Output Marketing
Rural Banking and Microfinance
Agriculture Future and Options Market
Agriculture Markets & Pricing
Food Processing Sector Management
Agriculture Export Management & International Trade
FACULTY INITIATIVES ON TEACHING AND LEARNING
|Name of the Faculty||Area||Course||Initiatives|
|Dr. Sheelam Jain||HR & OB||HR Metrics and Practices||•Design HR Scorecard to conduct HR Audit
•Design HR Dashboard for key HR Metrics
•Use of Flip-Video for pre-class engagement
|Dr. V. Jayashree||Marketing||Services Marketing||•Develop service blueprint for service organisations visited by the students frequently
•Develop SERVQUAL questionnaire for a particular service organisation and conduct a survey and identify the GAPS in the service quality
|Dr. V. Jayashree||Marketing||Marketing Management||•Field visits to supermarkets to understand the concepts of marketing|
|Dr. D. Ravinath||Marketing||Rural Marketing||•Visit to the rural markets to understand the consumer behaviour in the rural markets|
|Dr. Nitya Sundar Nanda||Finance||Futures, Options & Derivatives||•Use of ICICI Direct for trading when teaching Derivatives
•Live data from NSE, BSE to teach the students Option Trading Strategies(Greek letters, Intrinsic value and time, Value of options)
|Dr. Falguni Pandya||Finance||Investment Analysis and Portfolio Management||•In Advanced Portfolio Management, Real-time data of stocks, bonds, real estate, gold etc., is used to construct portfolios which are adjusted from time to time based on corporate actions|
PGDM vs PGDM(General)
The PGDM course permits electives from any two Specializations whereas PGDM(General) facilitates choosing electives from the basket of offerings.
The courses are equivalent to MBA which is certified by Association of Indian Universities (AIU).