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  • PGDM

    Intake 180

    PGDM (General)

    Intake 60

    Programme Overview

    The Two-Year PGDM programme has been designed keeping in view the need to align the programme outcomes to the vision and mission of the institute, provide holistic development and employable skills to students and the suggestions and feedback collected from time-to-time from major recruiters, industry experts and alumni. The institute makes continuous efforts to keep the curriculum contemporary and relevant to the current business scenario both in terms of the courses offered and the pedagogical tools used. Important and major revisions in the curriculum are discussed both in the academic council and academic advisory board involving academicians and industry persons before implementing the changes.

    Programme Educational Objectives(PEOs)

    • To provide students with a solid foundation in business and management fundamentals that instill problem solving ability.
    • To prepare students for successful careers with effective skills in communication, teamwork and professional conduct with values that meet the diversified needs of industry, academia, and research.
    • To train students in comprehending, analysing and developing solutions to real world business problems.
    • To promote awareness among students about issues of social relevance and ethics.
    • To inculcate in students, the ability to gain multi-disciplinary knowledge to meet the industry needs.
    • To develop self-learning ability in students by inculcating the philosophy to continuously learn, innovate and contribute to creation of new insights in the workplace and society at large.
    • To inculcate in students, the qualities of leadership, innovation, and entrepreneurship.

    Programme Outcomes(POs)

    On successful completion of the programme the student will be able to:

    • Communicate effectively to the intended audience and purpose.
    • Apply knowledge of management theories and practices to solve business problems.
    • Demonstrate the ability to work in teams effectively to achieve common goals.
    • Demonstrate knowledge and skills to effectively manage situations in an ethical manner.
    • Relate managerial decisions to their impact on issues of social concern.

    Why PGDM

    The PGDM programmes at VJIM, aim at creating holistic managers, synthesizing conventional and modern management thinking with a global outlook. VJIM equips students with a sound knowledge of all core business skills together with the ability to manage creatively from a strategic perspective within the context of ethical standards. Appreciating the pace and direction of changes in business education, the programme structure at VJIM is constantly updated in line with the changing needs of the business world. Students at VJIM are presented with opportunities to consider and evaluate business problems and policy issues, which prepares them thoroughly to play a positive role in any business situation which calls for management skills of high caliber. The Institute is consistently ranked among the top 50 B-Schools by various rating agencies. Programme offers five types of courses spread across two years:

    Foundation Courses

    Students come from heterogeneous backgrounds and to enable..read more

    Core Courses

    The compulsory/ core courses focus on rigorous grounding..read more

    Elective Courses

    The elective courses allow students to choose a bouquet..read more

    Cluster Courses

    The cluster courses equip and prepare students for industry readiness.

    Self Learning Courses

    The self learning courses drive the students to understand the Industry needs.

    Learning Objectives and Outcomes

    Learning outcomes are statements of what a student is expected to know, understand, and/or be able to demonstrate on successful completion of the PGDM programme at VJIM. Learning outcomes represent a more modern “student-centered” approach, which emphasizes outputs in terms of student competencies. To create a consistent framework within which we can track student development and progress into competent business and management professionals as our mission states, the following five outcome dimensions across all courses and activities to evaluate the students:

    Have demonstrated knowledge & understanding that is founded upon &extends and/or enhances that typically associated with bachelor’s degree level, &that provides a basis or opportunity for originality in developing and/or applying ideas, often within a research context.

    Can apply their knowledge and understanding, and problem- solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study.

    Have the ability to integrate knowledge and handle complexity, and formulate decisions with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgements.

    Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously.

    Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.

    Specialization Offered

    Business Analytics

    For a long time in history data is being generated every moment in many ways. Fortunately, these days we are able capture a lot of this data and it is up to us to gain insights from this data.
    Read More


    Finance department at VJIM offers a variety of specialized courses in the areas such as Financial statement analysis, Valuation, Investment Analysis, Portfolio Management, Risk Management, Mergers…
    Read More

    Human Resource

    As we know, employees are the assets of the organization. Every employee can provide a specific set of skills that helps an organization to achieve excellence in today’s fast-moving competitive world.
    Read More


    Marketing is one of the critical functions of the organization and has a bearing on the top line and bottom line of the organization. It offers a wide variety of courses spanning fundamental and elective..
    Read More


    Operations specialization in VJIM focuses on providing exposure to tools and techniques to solve the problems related to operations and its allied issues. The operations specialization..
    Read More

    Course Curriculum

    The curriculum is the result of constant innovation and continuous review by the faculty with help from practitioners in industry, alumni, and students. The programme offers five types of courses spread across two years viz. foundation, core courses, elective courses, cluster courses and self-learning courses. It also provides opportunities for field studies and project work.

    Foundation, Trimester I to Trimester III

    Foundation Trimester I Trimester II Trimester III
    Courses Offered Introduction to MS Office

    Fundamentals of Statistics

    Fundamentals of Accounting

    Introduction to Case Study (Non-Credit)

    Introduction to Business and Management

    Managerial Economics

    Business Statistics &Analytics for Decision Making

    Organisational Behaviour

    Financial Reporting, Statement and Analysis

    Marketing Management I

    Business Research Methods

    Corporate Financial Management

    Human Resources Management

    Marketing Management II

    Operations Management

    Strategic Management I

    Legal Aspects of Business

    AI for Managers

    Introduction to Python

    Cost and Management Accounting

    Optimization Techniques

    Proficiency Enhancement Courses
    Basics of Communication Career Vision Schooling I

    Business News Analysis I

    Business Communication I

    Career Vision Schooling II

    Business News Analysis II

    Business Communication II

    Career Vision Schooling III

    Business News Analysis III

    Corporate Communication


    Trimester IV to Trimester VI

    Trimester IV Trimester V Trimester VI
    Courses Offered Strategic Management II

    Elective 1

    Elective 2

    Elective 3

    Elective 4

    Corporate Governance & Business Ethics

    Elective 5

    Elective 6

    Elective 7

    Elective 8

    Indian Ethos

    Elective 9

    Elective 10


    Courses Credits
    Core 56
    Electives 33
    Self- Learning course 3
    Business Simulation 6
    Summer Internship 6
    PMCI Analysis 3
    Total Credits 107


    Business Analytics Finance Human Resources Marketing Operations, Logistics & Supply Chain Management Media Management Tourism Management Agri Business Management
    Analytical Techniques  using R

    RDBMS and Data warehousing concepts

    Advanced Analytical Techniques

    Big Data Fundamentals

    Finance Analytics

    Marketing Analytics

    Financial Statement Analysis

    Investment Analysis & Portfolio Management

    Personal Financial Planning

    Management of Banks and Financial Institutions

    Bond Valuation (Fixed Income Securities)

    International Finance

    Mergers and Acquisitions

    Futures, Options & Derivatives

    Financial Modelling with Excel

    Advanced Portfolio Management

    Enterprise Valuation

    Financial Risk Management

    Financial Analytics

    Principles of Sustainable Finance

    Project Appraisal and Financing

    Working Capital Management

    Talent Acquisition

    Learning & Development

    HR Compliance

    Performance Management System

    Compensation Management and Reward Systems

    Employee Relations

    HR Metrics & Analytics

    Organizational Development & Change Management

    Strategic HRM

    Competency Based HRM

    Global Human Resource Management

    Leadership & Transactional Analysis

    HR Business Partner

    HR & Technology Management

    Consumer Behaviour

    Services Marketing

    Neuro Marketing

    Sales and Distribution Management

    Digital Marketing

    Marketing Models

    Retail Management

    Rural Marketing

    B2B Marketing

    Brand Management

    Marketing Analytics

    Marketing Lessons using Movies

    Sustainability Marketing

    Integrated Marketing Communication & PRCC

    Marketing of Luxury Brands

    Sports Marketing

    Agri-Business Marketing

    Marketing of Hi-Tech Products

    Logistics & Supply Chain Management

    Purchase & Negotiation Management

    Lean management (Six Sigma Certification)

    Total Quality Management

    Sourcing in Supply Chain

    Transportation, Distribution, and Warehouse Management

    Port and Terminal Management

    Theoretical Foundations and Application

    Media Markets

    Media Audiences in the Digital Age

    Digital Media: Distribution and Marketing

    Media Innovation and Entrepreneurialism

    Media and Content Strategy

    Principles, Practices and Products of Tourism

    Tourism Destination Planning and Development


    MICE Tourism (Meetings, Incentives, Conferences, Exhibitions)

    Tourism Business

    Tourism Entrepreneurship

    Special Interest Tourism

    Post Harvest Management

    Management of Allied Agro Industries

    Farm Business Management

    Infrastructure and Agri Warehousing Management

    Agri Products & Brand Management

    Agriculture Sales & Distribution

    Agriculture Output Marketing

    Rural Banking and Microfinance

    Agriculture Future and Options Market

    Agriculture Markets & Pricing

    Food Processing Sector Management

    Agriculture Export Management & International Trade


    Name of the Faculty Area Course Initiatives
    Dr. Sheelam Jain HR & OB HR Metrics and Practices •Design HR Scorecard to conduct HR Audit

    •Design HR Dashboard for key HR Metrics

    •Use of Flip-Video for pre-class engagement

    Dr. V. Jayashree Marketing Services Marketing •Develop service blueprint for service organisations visited by the students frequently

    •Develop SERVQUAL questionnaire for a particular service organisation and conduct a survey and identify the GAPS in the service quality

    Dr. V. Jayashree Marketing Marketing Management •Field visits to supermarkets to understand the concepts of marketing
    Dr. D. Ravinath Marketing Rural Marketing •Visit to the rural markets to understand the consumer behaviour in the rural markets
    Dr. Nitya Sundar Nanda Finance Futures, Options & Derivatives •Use of ICICI Direct for trading when teaching Derivatives

    •Live data from NSE, BSE to teach the students Option Trading Strategies(Greek letters, Intrinsic value and time, Value of options)

    Dr. Falguni Pandya Finance Investment Analysis and Portfolio Management •In Advanced Portfolio Management, Real-time data of stocks, bonds, real estate, gold etc., is used to construct portfolios which are adjusted from time to time based on corporate actions

    PGDM vs PGDM(General)

    The PGDM course permits electives from any two Specializations whereas PGDM(General) facilitates choosing electives from the basket of offerings.
    The courses are equivalent to MBA which is certified by Association of Indian Universities (AIU).