Dr. Sagyan Sagarika Mohanty
Designation: Assistant Professor
Qualification: MBA, Ph.D
Experience:
- Industry: 11 Months
- Academic: 13 years 7 months
E-mail: dr.ssagarikamohanty@vjim.edu.in
Designation: Assistant Professor
Qualification: MBA, Ph.D
Experience:
E-mail: dr.ssagarikamohanty@vjim.edu.in
| S.No. | Title of the paper/ Book Chapter | Name of journal/book | National / International | Publisher/ Scopus indexed/ABDC |
Year of publication ISSN / ISBN |
|---|---|---|---|---|---|
| 1. | MARKETING IN THE 21ST CENTURY | Perspectives on Business Management & Economics Volume III • | National | December 2020 • ISBN: 978-81-951151-1-2 | |
| 2 | Sustenance and Success in a Structured Competitive Environment– A Study of Healthcare Equipment Industry in India | Journal of Advances in Business Management | National | Google Scholar, InfoBase, J-Gate, | 2016 ISSN: 2395-7328 |
| 3 | Impact of Marketing Mix elements on Brand Equity of Health Care Equip | Srusti Management Rview | National | Ebscohost, Proquest. Google Scholar, J-Gate | 2015 ISSN NO: 0974-4274 |
| 4 | Can Sales and Service Support Enhance Brand Equity? A Study on Medical Equipment Industry | Journal of Supply Chain and Operations Management, Volume 14, Special Issue, | Nationl | Cabell’s Directory | 2016 ISSN: 2167 – 7115 |
| 5 | Growing Importance of Mascot & their Impact on Brand Awareness | IJCEM, Volume.17, Issue – 6 | International | Google Scholar | 2014 ISSN (Online): 2230-7893 |
| TITLE OF CASES | JOURNAL | Indexed | STATUS |
|---|---|---|---|
| Devastated but Determined – The Story of a Tribal area Women Entrepreneur | Vision: The Journal of Business Perspective | Scopus & “C” | Accepted, will publish in the next volume |
| ASY Travel Solutions: A Drive towards Post COVID Era | ICMC, Conference & “South Asian Journal of Business and Management Cases” | Scopus | Accepted for conference & Under review for Journal |
| Sambalika: Paving the way towards “Atmanirbhar” through Innovation | Emerald Emerging marketing cases | Scopus | Under Review |
| Sl.No | From Date | To Date | Subject | Organized By |
|---|---|---|---|---|
| 1. | 16th Sept. 2006 | 17th Sept. 2006 | Workshop on “Case study as a method of teaching | IBCS, SOA UNIVERSITY |
| 2. | 23rd & 24th July, 2012 | 23rd & 24th July, 2012 | Workshop on “Shikshak” (Faculty Motivation & Development) | 3 P Training Org., Bhubaneswar, India |
| 3. | 30th November 2009 | 11th December 2009 | Short term course on Statistical Modeling for Data Analysis | IIT, KGP (Sponsored by AICTE) |
| 4. | 22nd May 2008 | 25th May 2008 | Short term course on Strategic Management – Theory & Practices | IIT, KGP (Sponsored by AICTE) |
| 5. | 21st July,2008 | 1st August, 2008 | Staff Development Programme on the theme “Globalization & Management Education” | DRIEMS BUSINESS SCHOOL(Sponsored by AICTE)
CMEE, IIM, LUCKNOW |
| 6. | 6th June, 2020 | 6th June, 2020 | Online Workshop on Unstructured Data Extraction, Analysis through NVIVO & R. | CHRD (Consortium on Human Resource Development ) |
| 7. | 10th August,2020 | 15th August,2020 | Online Workshop on “Crafting Literature Review With Synthesis Tools” | Faculty Chapter
Commacad Education Technology |
| 8. | 7th August 2021 | 8th August, 2021 | Qualitative Research with NVIVO |
| Name of the
Program |
Duration | Year | Institute/
Organization |
Name & Date of
any paper presented |
| National conference on management –A changing Scenario, | 1 day | 6th March, 2010 | Panimalar Engineering College | “Success story of emotional appeal in developing Brand Image” |
| International Seminar on Integrating Spirituality and Organizational Leadership | 3 days | 9th – 12th Feb 2009 | Faculty of Mgt. Studies, Delhi and Pondicherry University | “CSR, a Responsibility for Sustainability and Growth, (A comparison Between Private vs Public sector Companies, with special reference to TATA and NALCO in Odisha.)” |
| National Seminar | 1 day | 10th March, 2007 | DRIEMS | “CRM- Innovation matters With specific reference to GE healthcare” |
| National Seminar | 1day | 30th April, 2006 | DRIEMS | Corporate Social Responsibility, a Responsibility in disguise for the attainment of continuous growth. |
| International Conference | 2 days | 9th & 10th December, 2016 | IMI, Bhubaneswar & EDGE Business School, Mexico | Impact of Brand Equity on consumer Purchase Decision- A Study on Patanjali Products |
| “Case Method Workshop” | 2 days | 5th & 6th March, 2018 | IIM, Kolkata | NA |
| NASMEI – Summer Marketing – IS Conference | 3 days | 26th – 28th July, 2019 | IIM, INDORE | Impact of rational and emotional appeal on purchase intention among millennia’s – A study on Deodorant market |
| 8TH ICFAI Conference on Marketing & Business Strategy (ICOMBS – 2019) | 2 days | 15th & 16th November, 2019 | IBS, Hyderabad | “City Branding and Tourist Loyalty – A Case Study of Puri” |