Dr. Nityasundar Nanda
December 10, 2021Mr. N. Srinivas Chakravarthi
December 10, 2021
Research Publications:
- 60 Research Articles in National and International Journals including Scopus and ABDC
On-Going Research:
- Portfolio Investment and New normal
- Non-Performing Assets management of Financial Institutions
- Augmented Reality and Retail Management
- Consumer Behaviour in the new markets
- Customer Relationship Marketing and technology enhancement
- Neuro Marketing
- Use of Big data in Marketing
Organised:
- Organized 6 Editions of International Conference on Management, Engineering, Agriculture and Sciences in India, Malaysia, Srilanka, Thailand, Lankhawi and Australia in partnering with Multimedia University and Lincoln University College Malaysia, Global Strategic Management Inc (GSMI). Michigan-USA, Siam College of Technology, Thailand and Peradenia University, Srilanka
- Organised Two International Conference and One National Level Seminar for the Department of Computer Applications
- Organised an FDP in Research Methodology Using SPSS with Dr.Rajendar Nargundkar
- Organised an FDP in Research Methodology Using SPSS for Nehru Group of Institutions
- Organised an FDP on SAP ERP for faculty members of Nehru Group of Institutions
- Organised 4 Workshop on SAP ERP for students
- Organised three FDPs on Neuro Linguistic Programming
- Organised Workshop on Ad Film Making for students with cinematographer Mr.Camil J Alex
Attended: 53
- Workshops -13
- FDPs/MDPs – 7
- National Conferences – 12
- International Conferences – 21
- Won “Best Educationist Award” from International Institute of Education and Management, New Delhi in the Year 2014.
- Won “Rashtriya Vidya Gaurav Gold Medal Award” by Indian SolidarityCouncil, New Delhi in the year 2014
- Winner of the South Zone and Runners – up in the National Level Computer Stimulated Management Game conducted by AIMA and Infosys 1999.
- Presented a paper on “Networking of Educational Institutions “at Annamalai University and it was awarded as the best paper.
- Received Tamilnadu state best NSS Programme officer award for the period 2009-2010.
- Won the Runner Up-Best Paper Award at Strategic Trends on Innovation and Creativity in Management Practices- STICMA 2012 conducted by Department of Management Studies, Anna University, Chennai, Between 10th and 11th September 2012.
Professional Relations:
- Fellow Member of Centre for Education Growth and Research (CEGR), New Delhi
- Member Board of Studies – Bharathiar University,
- Member in HR panel of CII Coimbatore Zone
- Member in All Indian Management Association
- Full Member in European Centre for Research Training and Development, UK
- Associate Member in Global Strategic Institute, Michigan, USA
- Professional Membership in International Society for Development and Sustainability, Japan
- Certified NLP Trainer and Life Skill Coach
- Certified Trainer of National Skill Development Corporation of India. (NSDC)
- Life member in ISTD (Indian Society for Training and Development)
- Certified “Google Data Analytics” Professional
- Produced 16 Ph.D Scholars and 7 M.Phil Scholars
- Published 5 books
- Quantitative Techniques
- Influence of Branding on Diet of Human Beings
- Influence of Branded Chicken- An Emerging Sector in India
- Progress and Prospects of Cement Industry in India
- Influence of Advertisement on Adult Buying Behaviour
- Conducted a 24hrs nonstop HR Conclave titled “The Lessons Learned from Economic Slowdown “which was started by 3.00pm on 23rd and got over by 3.00pm of 24th Jan 2013. 32 HR- Managers across the country has taken part in this event it was witnessed by 450 students. The event was adjudicated and certified by Asia Book of Record and India Book of Record.
- Developed a CSR venture called Center of Excellence for Higher Education (COE), with a capital of Rs.3,00,000/-. Through this CSR activity we have transformed around 4500 faculty members and 28000 students.
- An outbound training facility called NOBLE (Nehru Outbound for Leadership Excellence) was designed and created at a cost of Rs.3Cr spread in 2Acres at Kaliapuram. Through this we have trained 2600 professionals (CEOs, HR managers, Police personals) and 6000 students. Revenue of Rs.20lakhs is generated within 1.5yr
- For the benefit of students who are studying MBA and MCA, 84 Memorandum of Understandings (MOUs) were signed between Nehru College of Management and Leading corporate of Coimbatore (30), Calicut (30) and Kottayam (24) within a year’s time. Through this we have successfully placed 144 students in the year 2015-16. And this event was very much appreciated by academia and industry. Wide news coverage was given by both print and broadcast media.
- As a part of Industry – Institution Linkage, signed MOU with 43 companies in Dubai, UAE on 22nd January, 2018 at Roda Al Bustan, Dubai.
Editorial Board of Journals:
- Editor in Board of Reviewers of Elsevier Editorial System for International Business Review.
- Editor in European Journal of Marketing Education